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Which of the Following Is Not an Example of a Brand

Question 13

Multiple Choice

Which of the following is not an example of a brand using market segmentation and targeting to benefit both participants in the market place?


A) Honda targeting its' larger car 'Odyssey' to families whilst targeting a smaller car the 'Jazz' to young singles.
B) New Balance athletic shoes targeting different groups who use shoes for either, walking, running, hiking, climbing or cross-training with different types of footwear.
C) Swatch introducing new sporty watches in addition to their existing products to target sporty people with outdoor life-styles.
D) Holden introduces a new car to target all Australian consumers.

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