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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    VALS Is a Framework Which Helps Marketers Measure Demographic Information
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VALS Is a Framework Which Helps Marketers Measure Demographic Information

Question 17

Question 17

True/False

VALS is a framework which helps marketers measure demographic information which includes variables such as a consumer's gender, age or occupation.

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