Question 1

__________ are combating competitive pressures by providing better value with private-label merchandise; adding new value-added services such as online ordering and delivery options; and providing a better shopping experience.

Accepted Answer

A)  Convenience stores 
B)  Department stores 
C)  Full-line discount stores 
D)  Extreme value stores 
E)  Conventional supermarkets

Question 2

When a manufacturer chooses one or more retailing partners,the overriding consideration must be

Accepted Answer

A)  if customers can participate in mobile commerce. 
B)  the retailers' customary distribution intensity. 
C)  the satisfaction of the retailing partners. 
D)  the greatest possible customer convenience and satisfaction. 
E)  the overall cost to the manufacturer.

Question 3

The larger and more sophisticated the channel member,the more likely that it will use supply chain intermediaries.

Accepted Answer

A) True 
 B)False

Question 4

Describe an extreme-value retailer.Who is their target customer and what does this customer seek?

Accepted Answer

The answer of Describe an extreme-value retailer.Who is their target...

Question 5

If you are a marketer for a manufacturer,and the marketing mix for your product focuses on very specific market segments,you'd like to sell your product through

Accepted Answer

A)  department stores. 
B)  category specialist stores. 
C)  extreme value retailers. 
D)  specialty stores. 
E)  convenience stores.

Question 6

Today,retailers like Walmart,Home Depot,and Kroger dictate to their suppliers all of the following except

Accepted Answer

A)  which competitors they should collaborate with. 
B)  what should be made. 
C)  how products should be configured. 
D)  when products should be delivered. 
E)  what products should cost.

Question 7

Wholesalers sell to all of the following except

Accepted Answer

A)  businesses. 
B)  manufacturers. 
C)  retailers. 
D)  consumers. 
E)  industrial users.

Question 8

A(n)__________ distribution intensity helps a seller maintain a particular image and control the flow of merchandise into an area.

Accepted Answer

A)  intensive 
B)  widespread 
C)  selective 
D)  collective 
E)  variable

Question 9

Retailing is the primary activity in all of the following situations except

Accepted Answer

A)  buying and eating a fast-food meal. 
B)  transporting pallets of Daisy brand dairy products. 
C)  visiting a tile store that sells at wholesale prices. 
D)  upgrading an airline ticket at the airport. 
E)  purchasing one case of paper for the office at Office Max.

Question 10

If you walk into a(n)__________,you will likely find a broad variety of merchandise,deep assortment,and customer service,with everything organized into distinct departments for displaying merchandise.

Accepted Answer

A)  department store 
B)  off-price retailer 
C)  discount store 
D)  specialty store 
E)  category specialist

Question 11

Andy purchased a number of books from Amazon.com,and he learned to trust the recommendations made to him.More than once he was pleasantly surprised at the books and authors he discovered this way.In this case,Amazon.com was creating value for Andy through

Accepted Answer

A)  repeat business. 
B)  rapid delivery. 
C)  expanded market presence. 
D)  personalized offerings. 
E)  interactive offerings.

Question 12

Jenna has a large family and likes to stock up on large packs of basics like toilet paper,paper towels,and large bottles of condiments like ketchup.Jenna would most likely prefer to shop for these items at a(n)

Accepted Answer

A)  convenience store. 
B)  off-price retailer. 
C)  specialty store. 
D)  warehouse club. 
E)  category killer.

Question 13

Customers interacting with omnichannel retailers most desire a(n)________ experience.

Accepted Answer

A)  unique 
B)  speedy 
C)  distinctive 
D)  inexpensive 
E)  seamless

Question 14

Violet is converting an empty warehouse into an upscale designer clothing store.What recommendations regarding promotion and the overall retail environment would you make to Violet?

Accepted Answer

The answer of Violet is converting an empty warehouse into...

Question 15

Higher-income consumers visiting __________ feel like they are on a treasure hunt,searching for a bargain.

Accepted Answer

A)  department stores 
B)  extreme-value retailers 
C)  big-box retailers 
D)  services retailers 
E)  category specialist stores

Question 16

All of the following are included in the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer except

Accepted Answer

A)  choosing retail partners. 
B)  identifying types of retailers. 
C)  developing retail strategy. 
D)  managing an omnichannel strategy. 
E)  lowering production costs.

Question 17

While it is relatively easy to offer customers Internet options like a FAQ page and an e-mail address to answer questions,some companies are using an interactive approach to address customers' questions while they are visiting the websites.These firms are using ___________ to provide the customer with enhanced customer service.

Accepted Answer

A)  vendor-managed inventory 
B)  web videos 
C)  online chats 
D)  EDI 
E)  online games

Question 18

Carol's Studio,located in a shopping mall,offers Zumba dance classes for all ages.Carol's Studio is known as a(n)

Accepted Answer

A)  service retailer. 
B)  category specialist. 
C)  specialty store. 
D)  outlet studio. 
E)  small-box specialist.

Question 19

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Accepted Answer

A)  There are no high-end shopping centers within a 100-mile radius of the warehouse club. 
B)  The warehouse club has a good reputation. 
C)  The manufacturer is trying to increase market share. 
D)  The manufacturer overestimated demand or has a great deal of returned merchandise from other retailers. 
E)  The warehouse club wants to upgrade its image.

Question 20

Bertone's Office Supplies has large stores resembling warehouse environments,with racks stocked from floor to ceiling with different types of office supplies.Its assortment of office supplies is the largest in town,and its prices are low.Bertone's is a(n)

Accepted Answer

A)  warehouse club. 
B)  extreme-value retailer. 
C)  off-price retailer. 
D)  full-line discount retailer. 
E)  category specialist.

Exam 17: Retailing and Omnichannel Marketing