Question 1

Briefly describe the three-stage process for engaging customers using social and mobile media.

Accepted Answer

The three-stage process involves listening to what customers have to say,analyzing the information available through various touch points,and implementing (or doing)social media tactics to excite customers.

Question 2

When marketers work in controversial or polluting industries such as tobacco or fossil fuels,their central activities largely bar them from becoming conscious marketers.How might they engage in CSR in an effort to mitigate the damage that their products cause?

Accepted Answer

When marketers work in controversial or polluting industries such as tobacco or fossil fuels,their central activities largely bar them from becoming conscious marketers.However,they might engage in CSR in an effort to mitigate the damage that their products cause,such as when cigarette companies sponsor public information campaigns or oil companies plant trees to balance out their carbon footprint.In addition,these companies might undertake efforts in other sectors,such as donating time in local communities or guaranteeing fair wages,because they recognize the importance of such socially responsible efforts.

Question 3

All of the following are included in the decision-making metric except

Accepted Answer

A)   the publicity test.
B)   the likability test.
C)   the moral mentor test.
D)   the transparency test.
E)   the admired observer test. B

Question 4

All of the following terms are generally associated with the definition of corporate social responsibility except

Accepted Answer

A)   voluntary.
B)   stakeholders.
C)   social impact.
D)   environmental impact.
E)   profit.

Question 5

One of the seven primary needs that apps meet is the need to deliver.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements regarding corporate social responsibility is true?

Accepted Answer

A)   It incorporates higher purpose and a caring culture.
B)   It takes a holistic, ecosystem view of business as a complex adaptive system.
C)   It understands that decisions are ethically based.
D)   Social responsibility is at the core of the business through the higher purpose and viewing the community and the environment as stakeholders.
E)   It sees limited overlap between the business and society, and between business and the planet.

Question 7

Distinguish between business ethics and marketing ethics.

Accepted Answer

The answer of Distinguish between business ethics and marketing ethics....

Question 8

Individuals achieve the _____________ effect when they check in,post a picture to Instagram,upload a video to YouTube,or share a link to an article they have liked on Facebook.

Accepted Answer

A)   media
B)   information
C)   connected
D)   social
E)   interconnected

Question 9

Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.The first thing Garrett should do is to

Accepted Answer

A)   identify issues that need to be addressed.
B)   promote the firm's corporate social responsibility efforts.
C)   gather information and identify stakeholders.
D)   brainstorm alternatives.
E)   choose a course of action.

Question 10

How might a technology company like Appleensure that it behaves in a socially responsible way toward its customers?

Accepted Answer

A)   It can protect the privacy of personal information collected on its website.
B)   It can adhere to government-mandated safety standards in its stores.
C)   It can ensure that it pays its employees fairly.
D)   It can ensure that its packaging materials are recyclable.
E)   Social responsibility isn't relevant where customers are concerned; it has to do with serving society as a whole.

Question 11

Jordan loves to read and write.She started a blog about books,including writing hints and book reviews.The readership of her blog gradually increased,and eventually publishers started sending her new books,hoping she would review them.Over time,Jordan's blog has changed from a __________ blog to a __________ blog.

Accepted Answer

A)   professional; network
B)   professional; personal
C)   personal; professional
D)   personal; social
E)   social; network

Question 12

Paul wants to work for a firm that demonstrates corporate social responsibility.Draw up a list of questions Paul could use in an interview to determine the level of commitment of potential employers.

Accepted Answer

The answer of Paul wants to work for a firm...

Question 13

The objectives of the 4E framework for social media are excite,educate,engage,and evaluate.

Accepted Answer

A) True 
 B)False

Question 14

Paulo,owner of a local plumbing repair company,wants to improve his company's reputation for corporate social responsibility.What could Paulo do?

Accepted Answer

The answer of Paulo,owner of a local plumbing repair company,wants...

Question 15

The connected effect of social media engagement is achieved when individuals post a picture to Instagram,upload a video to YouTube,or share a link to an article they have liked on Facebook.

Accepted Answer

A) True 
 B)False

Question 16

You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?

Accepted Answer

The answer of You are the owner of a new...

Question 17

The sale of products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of

Accepted Answer

A)   internal, controllable marketing issues.
B)   issues that don't even need to be discussed in ethical firms.
C)   marketing issues but not ethical issues.
D)   marketing ethical issues.
E)   ethical issues but not marketing issues.

Question 18

The three-stage process that firms use to engage customers through social and mobile media involves listening,analyzing,and correcting.

Accepted Answer

A) True 
 B)False

Question 19

Alicia has been asked to approve a marketing campaign that,although it is not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.By using the ethical decision-making metric,Alicia will

Accepted Answer

A)   ignore the metric as unworkable, since the campaign might pass some of the tests and fail others.
B)   consider the profit potential first; then explore the vague tests in the metric.
C)   not worry about the children; their parents are likely to make the buying decision, and they should be able to decide for themselves.
D)   evaluate the alternative using a series of questions.
E)   consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision-making process.

Question 20

In order for eHarmony to understand what its clients want,both in a service provider and in a mate,the company uses metrics such as the bounce rate.

Accepted Answer

A) True 
 B)False

Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

Briefly describe the three-stage process for engaging customers using social and mobile media.

When marketers work in controversial or polluting industries such as tobacco or fossil fuels,their central activities largely bar them from becoming conscious marketers.How might they engage in CSR in an effort to mitigate the damage that their products cause?

All of the following are included in the decision-making metric except

All of the following terms are generally associated with the definition of corporate social responsibility except

One of the seven primary needs that apps meet is the need to deliver.

Which of the following statements regarding corporate social responsibility is true?

Distinguish between business ethics and marketing ethics.

Individuals achieve the _____________ effect when they check in,post a picture to Instagram,upload a video to YouTube,or share a link to an article they have liked on Facebook.

Garrett has just purchased a beer distributorship.He wants to increase the visibility of his firm in local markets,but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages.The first thing Garrett should do is to

How might a technology company like Appleensure that it behaves in a socially responsible way toward its customers?

Jordan loves to read and write.She started a blog about books,including writing hints and book reviews.The readership of her blog gradually increased,and eventually publishers started sending her new books,hoping she would review them.Over time,Jordan's blog has changed from a blog to a blog.

Paul wants to work for a firm that demonstrates corporate social responsibility.Draw up a list of questions Paul could use in an interview to determine the level of commitment of potential employers.

The objectives of the 4E framework for social media are excite,educate,engage,and evaluate.

Paulo,owner of a local plumbing repair company,wants to improve his company's reputation for corporate social responsibility.What could Paulo do?

The connected effect of social media engagement is achieved when individuals post a picture to Instagram,upload a video to YouTube,or share a link to an article they have liked on Facebook.

You are the owner of a new deli that encourages customers to "build their own sandwiches." What social and mobile media tools could you use to enhance your business?

The sale of products that may damage the environment,the use of sweatshop labor,and the marketing of dangerous products are examples of

The three-stage process that firms use to engage customers through social and mobile media involves listening,analyzing,and correcting.

In order for eHarmony to understand what its clients want,both in a service provider and in a mate,the company uses metrics such as the bounce rate.