Question 1

Explain the concept of "showrooming" including what type of app it is associated with and what primary motivation need it fulfills.

Accepted Answer

The answer of Explain the concept of "showrooming" including what...

Question 2

Of the types of social media identified in the text,Flickr is considered a thought-sharing site.

Accepted Answer

A) True 
 B)False

Question 3

Stakeholders typically include the firm's employees and their families,customer groups,members of the community,the environment,and the firm's partners and competitors.

Accepted Answer

A) True 
 B)False

Question 4

A Groupon offer for discounted theater tickets was sent to targeted customers who had previously purchased movie or theater tickets.This best describes which of the 4E frameworks?

Accepted Answer

A)  engage 
B)  energize 
C)  excite 
D)  experience 
E)  educate

Question 5

Business ethics and marketing ethics are synonymous terms.

Accepted Answer

A) True 
 B)False

Question 6

In terms of the 4E framework,in order for a firm's offer to excite its targeted customers,the offer must be

Accepted Answer

A)  unique. 
B)  relevant. 
C)  substantial. 
D)  easy to understand. 
E)  tangible.

Question 7

Describe how Walmart engages in CSR efforts to mitigate the criticism it receives for being the worst-paying company in the United States.

Accepted Answer

The answer of Describe how Walmart engages in CSR efforts...

Question 8

Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the

Accepted Answer

A)  shareholders. 
B)  employees. 
C)  customers. 
D)  marketing managers. 
E)  competition.

Question 9

The connected effect is the outcome of social media engagement in which every time a firm or person posts information,it is transferred to the poster's vast connections across social media,causing the information to spread instantaenously.

Accepted Answer

A) True 
 B)False

Question 10

The _________ for natural skin care company Burt's Bees is to "create natural,Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you."

Accepted Answer

A)  mission statement. 
B)  market analysis 
C)  company description 
D)  financial plan 
E)  executive summary

Question 11

As stated in your text,conscious marketing encompasses four overriding principles.Which do you feel is the most important,and why?

Accepted Answer

The answer of As stated in your text,conscious marketing encompasses...

Question 12

List and describe the four basic ways of generating revenue from apps.

Accepted Answer

The answer of List and describe the four basic ways...

Question 13

A local manufacturer has developed a scented USB drive targeted strictly at male consumers.The scents include options such as pine,bacon,and beer.Using the 4E framework,briefly describe the target client,and outline a complete social media program for this new product.

Accepted Answer

The answer of A local manufacturer has developed a scented...

Question 14

When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue and issued a recall.Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?

Accepted Answer

A)  assess risk 
B)  identify issues 
C)  gather information and identify stakeholders 
D)  brainstorm and evaluate alternatives 
E)  choose a course of action

Question 15

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property.Previously,they were expected only to answer buyers' questions.The new regulation addressed the marketing ethics problem of

Accepted Answer

A)  high-pressure sales techniques. 
B)  deceptive pricing tactics. 
C)  misrepresentation of company data. 
D)  misleading advertising. 
E)  withholding information.

Question 16

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

Accepted Answer

A)  control 
B)  planning 
C)  implementation 
D)  design 
E)  ethics

Question 17

Positive engagement through social media often makes customers more profitable for the firm.

Accepted Answer

A) True 
 B)False

Question 18

What are page views,and why might a blogger want to see a report showing page views for the different pages of a blog?

Accepted Answer

The answer of What are page views,and why might a...

Question 19

What is a microblog?

Accepted Answer

A)  a blog whose owner doesn't post very often 
B)  a blog that supports only links to other posts 
C)  a blog run by a small business 
D)  a blog service that supports only short posts 
E)  a blog that targets a very small consumer group

Question 20

LinkedIn is an example of which type of social media site?

Accepted Answer

A)  social networking 
B)  media sharing 
C)  thought sharing 
D)  photo sharing 
E)  corporate blogging

Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

Explain the concept of "showrooming" including what type of app it is associated with and what primary motivation need it fulfills.

Of the types of social media identified in the text,Flickr is considered a thought-sharing site.

Stakeholders typically include the firm's employees and their families,customer groups,members of the community,the environment,and the firm's partners and competitors.

A Groupon offer for discounted theater tickets was sent to targeted customers who had previously purchased movie or theater tickets.This best describes which of the 4E frameworks?

Business ethics and marketing ethics are synonymous terms.

In terms of the 4E framework,in order for a firm's offer to excite its targeted customers,the offer must be

Describe how Walmart engages in CSR efforts to mitigate the criticism it receives for being the worst-paying company in the United States.

Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the

The connected effect is the outcome of social media engagement in which every time a firm or person posts information,it is transferred to the poster's vast connections across social media,causing the information to spread instantaenously.

The _________ for natural skin care company Burt's Bees is to "create natural,Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you."

As stated in your text,conscious marketing encompasses four overriding principles.Which do you feel is the most important,and why?

List and describe the four basic ways of generating revenue from apps.

A local manufacturer has developed a scented USB drive targeted strictly at male consumers.The scents include options such as pine,bacon,and beer.Using the 4E framework,briefly describe the target client,and outline a complete social media program for this new product.

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property.Previously,they were expected only to answer buyers' questions.The new regulation addressed the marketing ethics problem of

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

Positive engagement through social media often makes customers more profitable for the firm.

What are page views,and why might a blogger want to see a report showing page views for the different pages of a blog?

What is a microblog?

LinkedIn is an example of which type of social media site?