Question 1

A manufacturer's branch office:

Accepted Answer

A) performs a sales function as an option to agents and brokers. 
B) works for several producers and carries non-competitive, complementary merchandise in an exclusive territory. 
C) takes title to merchandise but sells only to buyers who call on them, pays cash for merchandise, and furnishes their own transportation for the merchandise. 
D) carries a producer's inventory, and performs the functions of a full-service wholesaler.

Question 2

Harry, upon arriving at a supermarket, researches for product reviews and prices on his smartphone using codes that are two-dimensional images that look like blobs of black on a white background.Harry is using a _____ scanner.

Accepted Answer

A) bar code 
B) quick response code 
C) address code 
D) camera

Question 3

Which of the following statements is true?

Accepted Answer

A) Merchant wholesalers don't perform all channel functions, and agents and brokers do. 
B) Agents and brokers only deal with consumer channels. 
C) Agents and brokers make their profits based on the sales of merchandise they own, while merchant wholesalers make profits based on fees paid for their services. 
D) Merchant wholesalers take title to merchandise, and agents and brokers do not.

Question 4

Clean & Crisp is a new dry-cleaning and laundry company.The owner wants to attract people who will be within a 5- to 10-minute drive of the business.The best location for this new dry-cleaning and laundry service would be _____.

Accepted Answer

A) the central business district 
B) a regional shopping centre 
C) a community shopping centre 
D) a strip location

Question 5

Franchising is attractive for the franchisee because:

Accepted Answer

A) it gives the franchisee complete control over the delivery and presentation of merchandise. 
B) the licence fee paid to the franchiser is the only fee the franchisee pays. 
C) it relieves the franchisee from any company or product liabilities. 
D) it offers the opportunity to enter into an established business with managerial advice.

Question 6

A(n) _____ is a form of ownership that involves multiple outlets under common ownership.

Accepted Answer

A) corporate chain 
B) consumer cooperative 
C) contractual system 
D) independent retailer

Question 7

A firm that contracts with a parent company to set up a business or retail outlet is called the franchiser.

Accepted Answer

A) True 
 B)False

Question 8

Jimmy's, a multichannel retailer, assists customers to order items that may be out of stock at one of its retail stores.The customers may use the catalogue to place the order.This provision best illustrates that Jimmy's:

Accepted Answer

A) mainly has its retail outlets in the central business district. 
B) recognizes that the Internet is an effective relationship-building medium among different channel operations. 
C) benefits from the synergy of sharing information among their different channel operations. 
D) typically reduces the size of its target markets.

Question 9

Daniel, an avid fly fisherman from a small village, needs large rubber rafts; chest and hip waders; special fishing rods, reels, and line; and an assortment of fishing tackle and lures.He orders his fishing supplies from Fish & Spin's catalogue due to the lack of any good stores in his village.His supplies are generally delivered to his home within 72 hours.Daniel is using a _____ to satisfy his fishing supply needs.

Accepted Answer

A) home delivery retailer 
B) quick response retailer 
C) direct mail marketer 
D) community marketer

Question 10

Community shopping centres consist of 50 to 150 stores that typically attract customers who live or work within a 5- to 15-kilometre range.

Accepted Answer