Question 1

Mamma's Palace carries 3,000 items in stock for expectant mothers in all dress sizes.This is an example of the ____ that Mamma's Palace carries.

Accepted Answer

A) depth of product line 
B) breadth of product line 
C) product mix 
D) versatility of product line

Question 2

Social media sites like Facebook and Twitter have

Accepted Answer

A) Given a boost to online retailing 
B) Caused a reduction in online retailing 
C) Increased consumer preference for in-store retailing 
D) Little influence on purchase behavior

Question 3

Drop shippers are wholesalers who:

Accepted Answer

A) furnish the racks or shelves that display merchandise in retail stores, perform all channel functions, and sell on consignment to retailers. 
B) take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise. 
C) own the merchandise they sell but do not physically handle, stock, or deliver it. 
D) have a small warehouse from which they stock their trucks for distribution to retailers.

Question 4

What is off-price retailing? How is it different from a discount store?

Accepted Answer

The answer of What is off-price retailing? How is it...

Question 5

Describe choice and customization as reasons why consumers shop and buy online.

Accepted Answer

The answer of Describe choice and customization as reasons why...

Question 6

Foodies sells a wide variety of fruits and vegetables, including exotic ones from different countries.It has very competent salespeople who guide the customers in selecting their produce.The retailer guarantees the freshness of its produce and offers a no-questions-asked exchange policy.In terms of the retailing mix, this strategy is concerned with _____.

Accepted Answer

A) the communications mix 
B) discounts and allowances 
C) variety and assortment 
D) the products and services mix

Question 7

_____ distinguishes retail outlets on the basis of whether individuals, corporate chains, or contractual systems possess or control the outlet.

Accepted Answer

A) Level of service 
B) Form of ownership 
C) Merchandise line 
D) Method of operation

Question 8

Level of service refers to the:

Accepted Answer

A) breadth and depth of goods provided. 
B) degree of product liability held by the manufacturer. 
C) degree of service provided to the customer. 
D) relationship between the manufacturer, retailer, and consumer.

Question 9

Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.

Accepted Answer

A) True 
 B)False

Question 10

Direct selling is likely to continue to grow in markets:

Accepted Answer

A) where retail chains carry similar products at discount rates. 
B) where convenience is not important. 
C) where there is a lack of effective distribution channels. 
D) in which consumers are knowledgeable shoppers.

Question 11

A men's clothing store that offers alterations is providing its customers with _____ utility.

Accepted Answer

A) time 
B) place 
C) possession 
D) form

Question 12

In order to improve online order rates, a retailer should

Accepted Answer

A) Develop a social media strategy that engages consumers 
B) Put heavy emphasis on low prices 
C) Advertise both online and through traditional channels 
D) Focus attention on commercial messages instead of word-of-mouth

Question 13

The first step in developing a retail strategy is

Accepted Answer

A) To define a target market 
B) To determine the retail positioning 
C) Set sales goals 
D) Determining the overall pricing approach

Question 14

Marcus Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's Club of pigeon supplies." Marcus Pigeon Supplies is an example of a(n) _____.

Accepted Answer

A) limited-line store 
B) single-line store 
C) intertype outlet 
D) general merchandise store

Question 15

Commuter stops such as airports and train and bus stations do not have stores that are open 24 hours each day.But travelers are often in need of small convenience products and food items.Which type of non-store retailing fits best in these locations?

Accepted Answer

A) catalogue 
B) online retailing 
C) telemarketing 
D) automatic vending

Question 16

Which of the following are limited-service wholesalers?

Accepted Answer

A) selling agents 
B) general merchandise wholesalers 
C) specialty merchandise wholesalers 
D) cash and carry wholesalers

Question 17

Which of the following is an example of non-store retailing?

Accepted Answer

A) hypermarkets 
B) supercentres 
C) shopping centres 
D) vending machines

Question 18

Foodies uses placards telling shoppers about the farmers who grew and harvested the various products in the store.This use of signage to provide consumer information is a part of the store's _____.

Accepted Answer

A) communications mix 
B) discounts and allowances 
C) variety and assortment 
D) products and services mix

Question 19

Offering several unrelated product lines in a single store is referred to as intertype competition.

Accepted Answer

A) True 
 B)False

Question 20

Understanding the consumption of goods and services has been ignored by traditional marketers, whose focus has been on understanding shoppers.

Accepted Answer

A) True 
 B)False

Exam 11: Retailing and Wholesaling

Mamma's Palace carries 3,000 items in stock for expectant mothers in all dress sizes.This is an example of the ____ that Mamma's Palace carries.

Social media sites like Facebook and Twitter have

Drop shippers are wholesalers who:

What is off-price retailing? How is it different from a discount store?

Describe choice and customization as reasons why consumers shop and buy online.

_____ distinguishes retail outlets on the basis of whether individuals, corporate chains, or contractual systems possess or control the outlet.

Level of service refers to the:

Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.

Direct selling is likely to continue to grow in markets:

A men's clothing store that offers alterations is providing its customers with _____ utility.

In order to improve online order rates, a retailer should

The first step in developing a retail strategy is

Marcus Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country.The storeowner describes the store as "the Sam's Club of pigeon supplies." Marcus Pigeon Supplies is an example of a(n) _____.

Commuter stops such as airports and train and bus stations do not have stores that are open 24 hours each day.But travelers are often in need of small convenience products and food items.Which type of non-store retailing fits best in these locations?

Which of the following are limited-service wholesalers?

Which of the following is an example of non-store retailing?

Foodies uses placards telling shoppers about the farmers who grew and harvested the various products in the store.This use of signage to provide consumer information is a part of the store's _____.

Offering several unrelated product lines in a single store is referred to as intertype competition.

Understanding the consumption of goods and services has been ignored by traditional marketers, whose focus has been on understanding shoppers.