Question 1

The Internet often impedes business transactions,making them slower and less efficient.

Accepted Answer

A) True 
 B)False

Question 2

According to Forrester Research,which of the following groups of Internet users is most likely to post ratings and reviews of products and companies and to comment on blogs?

Accepted Answer

A)  Critics 
B)  Conversationalists 
C)  Collectors 
D)  Joiners 
E)  Inactives

Question 3

What was IOWatch designed to do? How would it make money?

Accepted Answer

The answer of What was IOWatch designed to do? How...

Question 4

What are some of the ways cybercriminals are using the Internet to commit online fraud?

Accepted Answer

The answer of What are some of the ways cybercriminals...

Question 5

Why is investment trading less expensive online?

Accepted Answer

A)  It is required by law. 
B)  Because electronic stocks are worth less when traded online. 
C)  Because investors can buy and sell investments themselves without hiring a trader. 
D)  Because there are good sales online. 
E)  It is a less popular option,so therefore prices are lower.

Question 6

Which element of the marketing mix is best adapted for digital media? How so?

Accepted Answer

The answer of Which element of the marketing mix is...

Question 7

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

Accepted Answer

A) True 
 B)False

Question 8

What is the best way not to become a victim of online fraud or identity theft?

Accepted Answer

A)  Use a virus checker frequently. 
B)  Never give out your personal information. 
C)  Forget to update your virus software. 
D)  Increase the privacy settings on your Facebook account. 
E)  Never pay bills online.

Question 9

Marketers' new ability to convert all types of communications into digital media has created inefficient,expensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

Accepted Answer

A) True 
 B)False

Question 10

One of the greatest drawbacks of digital marketing is the ability of marketers and customers to easily share information.

Accepted Answer

A) True 
 B)False

Question 11

When seeking out information on a new product,consumers tend to trust _________ over _________.

Accepted Answer

A)  corporations,other consumers 
B)  other consumers,corporations 
C)  their neighbors,online reviews 
D)  online reviews,printed reviews 
E)  television infomercials,websites

Question 12

The correct blend of traditional and new digital media marketing will vary depending on the business,its size,and its target market.

Accepted Answer

A) True 
 B)False

Question 13

Marketers' ability to process orders electronically and increase the speed of communications thereby reducing costs,inefficiencies,and redundancies most relates to which element of the marketing mix?

Accepted Answer

A)  Product 
B)  Pricing 
C)  Distribution 
D)  Advertising 
E)  Promotion

Question 14

A Nielsen Marketing Research study revealed that,on average,consumers spend more time e-mailing than on social networking sites.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following industries is not cited in your text as one that has been significantly affected by the Internet?

Accepted Answer

A)  Entertainment 
B)  Health care 
C)  Government services 
D)  Small-scale farming 
E)  Software development

Question 16

Which of the following is a downside to digital media?

Accepted Answer

A)  It is expensive to implement and to operate 
B)  Most managers do not know how to use digital media 
C)  Too many employees access information about the company 
D)  Employees waste time at work on social networking sites and streaming music 
E)  Communications become too rapid

Question 17

Internet markets are highly different from traditional markets.

Accepted Answer

A) True 
 B)False

Question 18

Discuss how digital marketing has altered the marketing mix.Be sure to outline what elements of the marketing mix have stayed the same.

Accepted Answer

The answer of Discuss how digital marketing has altered the...

Question 19

How has mobile marketing changed consumers' consumption patterns and how have marketers adapted?

Accepted Answer

The answer of How has mobile marketing changed consumers' consumption...

Question 20

It is up to businesses and entrepreneurs to develop _______ to achieve business success using existing and future technology.

Accepted Answer

A)  strategies 
B)  products 
C)  conventional channels 
D)  viral campaigns 
E)  illegal databases

Exam 13: Digital Marketing and Social Networking

The Internet often impedes business transactions,making them slower and less efficient.

According to Forrester Research,which of the following groups of Internet users is most likely to post ratings and reviews of products and companies and to comment on blogs?

What was IOWatch designed to do? How would it make money?

What are some of the ways cybercriminals are using the Internet to commit online fraud?

Why is investment trading less expensive online?

Which element of the marketing mix is best adapted for digital media? How so?

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

What is the best way not to become a victim of online fraud or identity theft?

Marketers' new ability to convert all types of communications into digital media has created inefficient,expensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.

One of the greatest drawbacks of digital marketing is the ability of marketers and customers to easily share information.

When seeking out information on a new product,consumers tend to trust _ over _.

The correct blend of traditional and new digital media marketing will vary depending on the business,its size,and its target market.

Marketers' ability to process orders electronically and increase the speed of communications thereby reducing costs,inefficiencies,and redundancies most relates to which element of the marketing mix?

A Nielsen Marketing Research study revealed that,on average,consumers spend more time e-mailing than on social networking sites.

Which of the following industries is not cited in your text as one that has been significantly affected by the Internet?

Which of the following is a downside to digital media?

Internet markets are highly different from traditional markets.

Discuss how digital marketing has altered the marketing mix.Be sure to outline what elements of the marketing mix have stayed the same.

How has mobile marketing changed consumers' consumption patterns and how have marketers adapted?

It is up to businesses and entrepreneurs to develop _______ to achieve business success using existing and future technology.