Question 1

One of the most common ways marketers can utilize digital media is for

Accepted Answer

A)   product purposes.
B)   distribution purposes.
C)   promotional purposes.
D)   pricing purposes.
E)   nonprofit purposes. C

Question 2

Which of the following requires companies to get users' consent before using cookies to track their information?

Accepted Answer

A)   United States
B)   European Union
C)   China
D)   Russia
E)   Federal Trade Commission B

Question 3

_____________ includes any attempt to conduct fraudulent activities online,such as by deceiving consumers into releasing personal information.

Accepted Answer

A)   Phishing
B)   Identity theft
C)   Online fraud
D)   Intellectual property
E)   Scraping C

Question 4

Marketers who learn where online users are likely to express their thoughts and opinions can use these forums to do all of the following except

Accepted Answer

A)   interact with them.
B)   address problems.
C)   promote their companies.
D)   get feedback.
E)   find out consumers' home addresses.

Question 5

A _______ is a web-based meeting place for friends,family,co-workers and peers that lets users create a profile and connect with other users for the purposes that range from getting acquainted,to keeping in touch,to building a work related network.

Accepted Answer

A)   browser
B)   social network
C)   virtual world
D)   blog
E)   digital marketing campaign

Question 6

The little black and white squares that sometimes appear in magazines,posters,and store displays which let a consumer with a smart device view a website,video,or image with additional marketing information is known as a(n)

Accepted Answer

A)   tweet.
B)   FB code.
C)   QR code.
D)   podcast.
E)   widget.

Question 7

___________ are electronic media that function using digital codes and include media available via computers and other digital devices,such as cell phones and smart phones.

Accepted Answer

A)   The Internet
B)   Digital media
C)   Virtual realities
D)   Digital marketing
E)   Online social networking sites

Question 8

The most flexible element of the marketing mix is price.

Accepted Answer

A) True 
 B)False

Question 9

Social networks have existed in one form or another for more than _______ years.

Accepted Answer

A)   10
B)   15
C)   25
D)   40
E)   50

Question 10

After accepting a position at IOWatch,Paul realized quickly that he did not have sufficient experience in _________________.

Accepted Answer

A)   computers
B)   interacting with customers
C)   working for a corporation
D)   software design
E)   marketing

Question 11

Which of the following can be used by businesses to update consumers on company activities and respond to questions and complaints via very short,concise messages?

Accepted Answer

A)   Podcasts
B)   YouTube
C)   Myspace
D)   Twitter
E)   Facebook

Question 12

_______ allow users to develop avatars that live and play online,and sometimes even have their own currency.

Accepted Answer

A)   Photo sharing
B)   Social networking sites
C)   Wikis
D)   Micro-blogs
E)   Virtual worlds

Question 13

With customer-generated video content increasingly available,some companies are using it instead of professional advertising firms.

Accepted Answer

A) True 
 B)False

Question 14

Many companies believe podcasts will do all of the following except

Accepted Answer

A)   create brand awareness.
B)   promote their products.
C)   encourage customer loyalty.
D)   be convenient.
E)   become the most popular avenue for conveying information.

Question 15

People spend more time on e-mail than they do on social networking sites.

Accepted Answer

A) True 
 B)False

Question 16

The surest way to ensure that you do not fall prey to scams or identity theft online is never to divulge important personal information online.

Accepted Answer

A) True 
 B)False

Question 17

Shopping in a store raises more privacy concerns than shopping online.

Accepted Answer

A) True 
 B)False

Question 18

How can digital marketing and media help companies to cut costs and improve communication? Give an example of an industry that has been highly successful at utilizing the Internet to reduce costs and remain competitive.

Accepted Answer

The answer of How can digital marketing and media help...

Question 19

Companies sometimes utilize Facebook and similar sites to help generate interest about new products.

Accepted Answer

A) True 
 B)False

Question 20

_____ are websites where users can add to or edit the content of posted articles.

Accepted Answer

A)   Online newspapers
B)   Wikis
C)   Blogs
D)   Social networking sites
E)   Virtual realities

Exam 13: Digital Marketing and Social Networking

One of the most common ways marketers can utilize digital media is for

Which of the following requires companies to get users' consent before using cookies to track their information?

_____________ includes any attempt to conduct fraudulent activities online,such as by deceiving consumers into releasing personal information.

Marketers who learn where online users are likely to express their thoughts and opinions can use these forums to do all of the following except

A _______ is a web-based meeting place for friends,family,co-workers and peers that lets users create a profile and connect with other users for the purposes that range from getting acquainted,to keeping in touch,to building a work related network.

The little black and white squares that sometimes appear in magazines,posters,and store displays which let a consumer with a smart device view a website,video,or image with additional marketing information is known as a(n)

___________ are electronic media that function using digital codes and include media available via computers and other digital devices,such as cell phones and smart phones.

The most flexible element of the marketing mix is price.

Social networks have existed in one form or another for more than _______ years.

After accepting a position at IOWatch,Paul realized quickly that he did not have sufficient experience in _________________.

Which of the following can be used by businesses to update consumers on company activities and respond to questions and complaints via very short,concise messages?

_______ allow users to develop avatars that live and play online,and sometimes even have their own currency.

With customer-generated video content increasingly available,some companies are using it instead of professional advertising firms.

Many companies believe podcasts will do all of the following except

People spend more time on e-mail than they do on social networking sites.

The surest way to ensure that you do not fall prey to scams or identity theft online is never to divulge important personal information online.

Shopping in a store raises more privacy concerns than shopping online.

How can digital marketing and media help companies to cut costs and improve communication? Give an example of an industry that has been highly successful at utilizing the Internet to reduce costs and remain competitive.

Companies sometimes utilize Facebook and similar sites to help generate interest about new products.

_____ are websites where users can add to or edit the content of posted articles.