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Alka-Seltzer Was Made Originally as a Hangover Remedy That Cured

Question 187

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Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach.Today you can buy Original Alka-Seltzer,Extra Strength Alka-Seltzer,Alka-Seltzer Morning Relief (for morning headaches and fatigue,and Alka-Seltzer Heartburn Relief) .Each Alka-Seltzer product is targeted to a slightly different market segment.The maker of Alka-Seltzer is using:


A) product differentiation.
B) market sectioning.
C) product targeting.
D) product segmentation.

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