Solved

A Local Fast Food Restaurant Uses Inserts to Advertise Their

Question 189

Multiple Choice

A local fast food restaurant uses inserts to advertise their upcoming offers to students.The inserts are used in a student newspaper and in the area code where students live on-campus.Why would the restaurant choose NOT to include inserts in those papers where students reside with their parents off-campus?


A) because the size of the market off-campus is much smaller
B) because the expected growth rate of on-campus students is much higher
C) because of the cost of reaching the off-campus segment
D) because the likelihood of student's parents purchasing fast food is low

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions