Multiple Choice
A local fast food restaurant uses inserts to advertise their upcoming offers to students.The inserts are used in a student newspaper and in the area code where students live on-campus.Why would the restaurant choose NOT to include inserts in those papers where students reside with their parents off-campus?
A) because the size of the market off-campus is much smaller
B) because the expected growth rate of on-campus students is much higher
C) because of the cost of reaching the off-campus segment
D) because the likelihood of student's parents purchasing fast food is low
Correct Answer:

Verified
Correct Answer:
Verified
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