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By Terry Is a Company That Caters to the Very

Question 183

Multiple Choice

By Terry is a company that caters to the very affluent consumer who desires complete personalization.This Paris-based boutique will use your DNA and planetary alignment to customize your very own lipstick.The lipstick is designed and created solely for you.But it will cost you US$1,200.This is an extreme example of:


A) product sampling
B) product extrapolation
C) ultra customization
D) usage segmentation

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