When Harold Hansen Was Marketing Manager at Creative Concepts Manufacturing

When Harold Hansen was marketing manager at Creative Concepts Manufacturing Company,he estimated the company would sell a total of 500,000 of their new sandstone coasters decorated with Native American petroglyphs the first year on the market although the company had never before produced a product like that.What is this type of estimate called?

A) a buildup forecast
B) a direct forecast
C) a lost-horse forecast
D) a Delphi forecast

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free