Multiple Choice
In the creative process,the big idea:
A) is defined as a bold, creative initiative.
B) joins the product benefit with the consumer desire in a recognizable, familiar way.
C) allows the reader or the audience to stop, look, and listen if they want to.
D) is almost never expressed through a combination of art and copy.
E) describes the direction the message should take.
Correct Answer:
Verified
Correct Answer:
Verified
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