Describe the Four Roles of Creativity in Advertising

Q53: The difference between a big idea and

Q54: Briefly describe the two dimensions of great

Q55: In print ads,the headline is often the

Q56: In advertising,the _ is determined by what

Q57: Most ads succeed in creating an impact

Q59: Explain the difference between informational ads and

Q60: For clients,recognizing a big idea and evaluating

Q61: What is brainstorming?

Q62: In advertising,creatives refer to:<br>A) the people (copywriter,

Q63: When the brain is overloaded with information