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    Contemporary Advertising
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    Exam 10: Creative Strategy and the Creative Process
  5. Question
    According to Roger Von Oech,the _____ Role in the Creative
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According to Roger Von Oech,the _____ Role in the Creative

Question 108

Question 108

Multiple Choice

According to Roger von Oech,the _____ role in the creative process is to search for new information and pay attention to unusual patterns.


A) Gatherer's
B) Hunter's
C) Artist's
D) Explorer's
E) Judge's

Correct Answer:

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