Multiple Choice
When the art director for the new 80 Series LCD Flatiron monitor from LG was asked to create an ad that emphasized how thin the monitor was,he visualized a picture showing how little space the monitor took when stacked on a book shelf.What is the term used to describe this step in the creative process?
A) Message strategizing
B) Monitoring
C) Conceptualization
D) Product positioning
E) Environmental analysis
Correct Answer:
Verified
Correct Answer:
Verified
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