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  3. Study Set
    Contemporary Advertising
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    Exam 14: Using Electronic Media
  5. Question
    Studies Show That the Ability of a Viewer to Recall
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Studies Show That the Ability of a Viewer to Recall

Question 32

Question 32

True/False

Studies show that the ability of a viewer to recall ads is better for 60-second commercials than it is for 30-second commercials.

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