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While Carolyn Watched the Television Show "Friends," She Saw Commercials

Question 27

Multiple Choice

While Carolyn watched the television show "Friends," she saw commercials advertising a sale at Tesco,the Carnival cruise line,a new action movie,a local department store,and a new restaurant.Advertising on the show was more than likely sold on a(n) _____ basis.


A) cumulative
B) collective
C) participation
D) aggregated
E) fragmented

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