Multiple Choice
The primary advantages of cable TV as an advertising medium are:
A) its rates, availability, and unduplicated audiences.
B) its quality, selectivity, and reach.
C) its reach, clutter, and selectivity.
D) its selectivity, low cost, and flexibility.
E) its reach, fragmentation, and quality.
Correct Answer:
Verified
Correct Answer:
Verified
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Q25: The ability to fragment the mass audience
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