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To Promote Its "Spring Is Sprung" Sale,the JC Penney Department

Question 34

Multiple Choice

To promote its "Spring is Sprung" sale,the JC Penney department store in Chattanooga,Tennessee,purchased advertising time during "Numbers," which begins at 9:00 P.M.on the area's local NBC station.JC Penney purchased _____ time.


A) peripheral
B) late fringe
C) post-prime
D) early fringe
E) prime

Correct Answer:

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