Question 1

In the international arena, the greatest problem in sampling stems from the:

Accepted Answer

A)  lack of adequate demographic data from which meaningful samples can be drawn. 
B)  lack of expertise in designing sampling layouts for a nondomestic market. 
C)  higher probability of foreign government intervention in the sampling process. 
D)  inability of international market researchers to speak foreign languages. 
E)  difficulty in determining sample size suitable for the relevant foreign market.

Question 2

In many rural areas, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to directly affect?

Accepted Answer

A)  Product enhancement analysis 
B)  Inventory analysis 
C)  The optimization process 
D)  The sampling process 
E)  The decentralization process

Question 3

Data collected specifically for a particular research project at hand is known as secondary data.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements is true of the reliability of secondary data while conducting market research?

Accepted Answer

A)  The data in less developed countries are particularly prone to being less positive in nature when reported by these countries. 
B)  Reliability of data remains unaffected by the tax structures prevailing in countries. 
C)  Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality. 
D)  Economic data about less developed countries are more reliable when reported by these countries. 
E)  Willful errors in the reporting of marketing data are predominantly absent in most industrialized countries.

Question 5

Which of the following is a method of demand forecasting that is particularly suitable for international marketers?

Accepted Answer

A)  Probabilistic forecasting 
B)  Analogy 
C)  Simulation 
D)  Extrapolation 
E)  Scenario building

Question 6

The ability to express attitudes and opinions about a product or concept depends on a respondent's ability to recognize the usefulness and value of such a product or concept.

Accepted Answer

A) True 
 B)False

Question 7

_____ data refers to the data that are collected specifically for the particular research project at hand when research questions are still unanswered after seeking all reasonable secondary data sources.

Accepted Answer

A)  Derived 
B)  Primary 
C)  Referential 
D)  Syndicated 
E)  Cohort

Question 8

In the context of the research process, which of the following should an organization immediately do once it has determined the sources of information to fulfill the research objectives?

Accepted Answer

A)  Gather the relevant data from secondary or primary sources, or both. 
B)  Analyze, interpret, and summarize the information gathered. 
C)  Consider the costs and benefits of the research effort. 
D)  Effectively communicate the results to decision makers. 
E)  Conduct surveys and in-depth interviews with the respondents.

Question 9

According to the text, today the real power of the Internet for international marketing research is the:

Accepted Answer

A)  reduction in the time required for completing primary research. 
B)  reduction in the cost of conducting primary research. 
C)  increase in the reliability of the surveys conducted using the Internet. 
D)  ability to overcome legal barriers to conducting primary research. 
E)  ability to easily access volumes of secondary data.

Question 10

In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive.

Accepted Answer

A) True 
 B)False

Question 11

The public, face-saving truth is referred to as honne in Japan.

Accepted Answer

A) True 
 B)False

Question 12

In the context of international marketing research, which of the following is one of the two basic types into which marketing research methods can be grouped?

Accepted Answer

A)  Analytical research 
B)  Qualitative research 
C)  Descriptive research 
D)  Deductive research 
E)  Exploratory research

Question 13

In the context of international marketing research, the environments within which the research tools are applied are often different in foreign markets.

Accepted Answer

A) True 
 B)False

Question 14

In Italy and many Latin countries, family generally means only the parents and children.

Accepted Answer

A) True 
 B)False

Question 15

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

Accepted Answer

A)  Simultaneous translation 
B)  Serial translation 
C)  Back translation 
D)  Linear translation 
E)  Recentering

Question 16

In _____ translation, a questionnaire is translated from one language to another, and then a second party translates it again into the original, and the two original language versions are compared.

Accepted Answer

A)  serial 
B)  parallel 
C)  back 
D)  simultaneous 
E)  complimentary

Question 17

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

Accepted Answer

The answer of International marketers often need to collect certain...

Question 18

In Japan, _____ refers to the factual truth, irrespective of the damage it might do to the all-important social relationships within and between Japanese companies.

Accepted Answer

A)  kanban 
B)  honne 
C)  keiretsu 
D)  zaibatsu 
E)  tatemae

Question 19

Which of the following statements is true about qualitative research?

Accepted Answer

A)  It provides a marketer with responses that can be presented with precise estimations. 
B)  It studies the dynamic interplay of peoples' feelings and ideas. 
C)  It usually involves asking respondents to select a response from a set of choices. 
D)  Data from qualitative research can be summarized in percentages, averages, or other statistics. 
E)  It is generally associated with survey research that involves yes/no questions.

Question 20

The most universal survey research problem in foreign countries is fear of government reprisal.

Accepted Answer

A) True 
 B)False

Exam 8: Developing a Global Vision Through Marketing Research

In the international arena, the greatest problem in sampling stems from the:

In many rural areas, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to directly affect?

Data collected specifically for a particular research project at hand is known as secondary data.

Which of the following statements is true of the reliability of secondary data while conducting market research?

Which of the following is a method of demand forecasting that is particularly suitable for international marketers?

The ability to express attitudes and opinions about a product or concept depends on a respondent's ability to recognize the usefulness and value of such a product or concept.

_____ data refers to the data that are collected specifically for the particular research project at hand when research questions are still unanswered after seeking all reasonable secondary data sources.

In the context of the research process, which of the following should an organization immediately do once it has determined the sources of information to fulfill the research objectives?

According to the text, today the real power of the Internet for international marketing research is the:

In foreign markets, it is best to accept the information at face value because verifying information in foreign markets is extremely expensive.

The public, face-saving truth is referred to as honne in Japan.

In the context of international marketing research, which of the following is one of the two basic types into which marketing research methods can be grouped?

In the context of international marketing research, the environments within which the research tools are applied are often different in foreign markets.

In Italy and many Latin countries, family generally means only the parents and children.

Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. Which of the following is one of those techniques?

In _____ translation, a questionnaire is translated from one language to another, and then a second party translates it again into the original, and the two original language versions are compared.

In Japan, _____ refers to the factual truth, irrespective of the damage it might do to the all-important social relationships within and between Japanese companies.

Which of the following statements is true about qualitative research?

The most universal survey research problem in foreign countries is fear of government reprisal.