Question 1

In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of _____ devices.

Accepted Answer

A)   personal selling
B)   sales promotions
C)   content marketing
D)   direct selling
E)   public relations B

Question 2

Which of the following statements is true of sales promotions?

Accepted Answer

A)   They are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.
B)   They are long term efforts directed to a manufacturer or supplier.
C)   They are long-term efforts directed to a manufacturer or supplier.
D)   They primarily involve activities that encourage the press to cover positive stories about companies.
E)   They are ineffective in markets where consumers are hard to reach.F)  They are the only element of the marketing mix that are affected by cultural differences among country markets. A

Question 3

Janet works for a media agency based in Japan. Janet is helping the integrated marketing communications (IMC) manager of Siljure, a French cosmetics company, with the design and content to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to advertise it in a culturally relevant manner. Which step of the international communications process is Janet helping Siljure with?

Accepted Answer

A)   Encoding of the message
B)   Choosing an appropriate channel for the message
C)   Decoding of the message
D)   Providing feedback from customers
E)   Reducing noise from competing ad campaigns A

Question 4

In the international communications process, during _____, the message from the source is converted into effective symbolism for transmission to a receiver.

Accepted Answer

A)   interpretation
B)   scrambling
C)   standardizing
D)   decoding
E)   encoding

Question 5

Which of the following elements of the international communications process comprises of external influences such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

Accepted Answer

A)   Selecting a message source
B)   Encoding
C)   Selecting a message channel
D)   Decoding
E)   Noise

Question 6

Due to differences in culture in different markets, standardized products that are marketed globally will most likely require:

Accepted Answer

A)   a different advertising appeal.
B)   a different primary function.
C)   consistent promotional messages.
D)   a standardized marketing strategy.
E)   standardized secondary attributes.

Question 7

_____ are the major components in the marketing communications mix for most companies.

Accepted Answer

A)   Public relations and advertising
B)   Direct selling and trade shows
C)   Advertising and personal selling
D)   Public relations and sales promotions
E)   Direct selling and sales promotions

Question 8

Industrial advertisers rarely use direct mail for advertising.

Accepted Answer

A) True 
 B)False

Question 9

Uncontrollable and unpredictable influences such as competitive activities and confusion that detract from the process of communication are called feedback.

Accepted Answer

A) True 
 B)False

Question 10

Using newspapers or magazine ads as a channel of communication when the majority of the intended users are illiterate is an example of ineffective _____ in the communications process.

Accepted Answer

A)   feedback
B)   media channel selection
C)   noise
D)   market selection
E)   message selection

Question 11

Feedback channels must be carefully selected if an encoded message is to reach the consumer.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is the last step in an international advertising campaign?

Accepted Answer

A)   Developing the most effective message(s)  for the market segments selected
B)   Specifying the goals of the communication
C)   Selecting effective media
D)   Executing the campaign
E)   Evaluating the campaign relative to the goals specified

Question 13

Which of the following countries has the most egregious control over advertising, where each medium has its own censorship board that passes judgment on any advertising even before it is submitted for approval by the Ministry of Information.

Accepted Answer

A)   Germany
B)   France
C)   Myanmar
D)   Australia
E)   Argentina

Question 14

Which of the following is an example of comparative advertising?

Accepted Answer

A)   An ad using a scantily clad model to promote a soft drink
B)   An ad showing a celebrity smoking his preferred brand of cigarettes
C)   An ad showing a dog choosing one brand of dog food over another
D)   An ad showing the superiority of synthetic materials used in its products as compared to cotton
E)   An ad using shocking or taboo material to promote a product

Question 15

The feedback step of the international communications process is important as a check on the effectiveness of the other steps.

Accepted Answer

A) True 
 B)False

Question 16

One of the drawbacks of satellites is also their strength, that is, their ability to span a wide geographical region covering many different cultures.

Accepted Answer

A) True 
 B)False

Question 17

Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.

Accepted Answer

A) True 
 B)False

Question 18

Problems of literacy, media availability, and types of media create problems in the international communications process at the encoding step.

Accepted Answer

A) True 
 B)False

Question 19

List the seven steps in creating an international advertising campaign.

Accepted Answer

The answer of List the seven steps in creating an...

Question 20

Which of the following statements about advertising laws around the world is correct?

Accepted Answer

A)   Advertising of pharmaceuticals is unrestricted in most countries.
B)   Toy, tobacco, and liquor advertising is restricted in numerous countries.
C)   Advertising on television is unregulated in most countries.
D)   The Internet is the only medium where no restrictions exist in any country.
E)   Television ads are exempted from tax in all countries.

Exam 16: Integrated Marketing Communications and International Advertising

In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of _____ devices.

Which of the following statements is true of sales promotions?

In the international communications process, during _____, the message from the source is converted into effective symbolism for transmission to a receiver.

Which of the following elements of the international communications process comprises of external influences such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

Due to differences in culture in different markets, standardized products that are marketed globally will most likely require:

_____ are the major components in the marketing communications mix for most companies.

Industrial advertisers rarely use direct mail for advertising.

Uncontrollable and unpredictable influences such as competitive activities and confusion that detract from the process of communication are called feedback.

Using newspapers or magazine ads as a channel of communication when the majority of the intended users are illiterate is an example of ineffective _____ in the communications process.

Feedback channels must be carefully selected if an encoded message is to reach the consumer.

Which of the following is the last step in an international advertising campaign?

Which of the following countries has the most egregious control over advertising, where each medium has its own censorship board that passes judgment on any advertising even before it is submitted for approval by the Ministry of Information.

Which of the following is an example of comparative advertising?

The feedback step of the international communications process is important as a check on the effectiveness of the other steps.

One of the drawbacks of satellites is also their strength, that is, their ability to span a wide geographical region covering many different cultures.

Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation.

Problems of literacy, media availability, and types of media create problems in the international communications process at the encoding step.

List the seven steps in creating an international advertising campaign.

Which of the following statements about advertising laws around the world is correct?