Question 1

Which of the following statements is true about qualitative research?

Accepted Answer

A)  It provides a marketer with responses that can be presented with precise estimations. 
B)  It includes recording consumers' first impressions about products. 
C)  It usually involves asking respondents to select a response from a set of choices. 
D)  Data from qualitative research can be easily summarized in percentages, averages, or other statistics. 
E)  It is generally associated with survey research that involves yes/no questions.

Question 2

Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as _____.

Accepted Answer

A)  tomography 
B)  serigraphy 
C)  vitreography 
D)  netnography 
E)  lithography

Question 3

If data have been already collected by some other agency, then such data sources are known as secondary data sources.

Accepted Answer

A) True 
 B)False

Question 4

With respect to international marketing research, cultural differences among countries offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Accepted Answer

A) True 
 B)False

Question 5

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Accepted Answer

A) True 
 B)False

Question 6

Back translations may not always ensure an accurate translation because of commonly used idioms in both languages. Which of the following types of translation is used to overcome this problem?

Accepted Answer

A)  Serial translation 
B)  Decentering 
C)  Linear translation 
D)  Complimentary translation 
E)  Parallel translation

Question 7

In the _____ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.

Accepted Answer

A)  serial translation 
B)  triangulation 
C)  linear translation 
D)  netnography 
E)  decentering

Question 8

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

Accepted Answer

A)  How much do the data cost? 
B)  What language is used in the parent country? 
C)  How long did it take to complete the survey in question? 
D)  How were the data collected? 
E)  What type of survey was used during data collection?

Question 9

Which of the following is a disadvantage of decentralized research management?

Accepted Answer

A)  The control hardly rests closer to the market. 
B)  Various international laws restrict decentralized research. 
C)  Field personnel and resident managers lack intimate knowledge of the subtleties of the market. 
D)  There is unwarranted dominance of large-market studies in decisions about global standardization. 
E)  Decentralized research has higher probability of translational errors.

Question 10

With references to international marketing research, discuss the various problems related to the availability and use of secondary data.

Accepted Answer

The answer of With references to international marketing research, discuss...

Question 11

Which of the following countries has hierarchical, relationship-based corporate culture?

Accepted Answer

A)  Germany 
B)  France 
C)  South Korea 
D)  Switzerland 
E)  Australia

Question 12

Decentering is a hybrid of _____ translation.

Accepted Answer

A)  parallel 
B)  simultaneous 
C)  linear 
D)  random 
E)  back

Question 13

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

Accepted Answer

A) True 
 B)False

Question 14

In the context of sources of data, commercial sources, trade associations, management groups, and state and local governments are examples of _____.

Accepted Answer

A)  first-hand data 
B)  secondary data 
C)  primary data 
D)  personal data 
E)  direct data

Question 15

In _____, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices.

Accepted Answer

A)  quantitative research 
B)  a focus group interview 
C)  descriptive research 
D)  an in-depth interview 
E)  explanatory research

Question 16

Harry along with his team has undertaken a marketing research study to help his company expand in the eastern European region. Which of the following marketing research process steps is most likely to be the last step in Harry's research effort?

Accepted Answer

A)  Defining the research problem and establishing research objectives 
B)  Analyzing, interpreting, and summarizing the results 
C)  Effectively communicating the results to the decision makers 
D)  Considering the costs and benefits of the research effort 
E)  Gathering the relevant data from secondary or primary sources, or both

Question 17

Observational research typically excludes systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services.

Accepted Answer

A) True 
 B)False

Question 18

Unisys Corporation's international marketing research calls for collecting and assessing various types of information. Which of the following types of information is Unisys Corporation most likely to be interested in if it conducts a general noneconomic review of conditions affecting the division's business?

Accepted Answer

A)  Monetary and demographic data 
B)  Cultural, sociological, and political climate 
C)  Overview of market conditions 
D)  Summary of the technological environment 
E)  Competitive situation

Question 19

Which of the following is most likely a problem associated with the use of secondary data?

Accepted Answer

A)  Defining the research problem 
B)  Ability to communicate opinions 
C)  Reliability of data 
D)  Storage of data 
E)  Willingness to respond

Question 20

Commercial sources, trade associations, management groups, and state and local governments are good sources of primary data for a researcher.

Accepted Answer

A) True 
 B)False

Exam 8: Developing a Global Vision Through Marketing Research

Which of the following statements is true about qualitative research?

Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as _____.

If data have been already collected by some other agency, then such data sources are known as secondary data sources.

With respect to international marketing research, cultural differences among countries offer the best explanation for the unwillingness or the inability of many to respond to research surveys.

Most problems in collecting primary data in international marketing research stem from the excessive cost of primary research in these markets.

Back translations may not always ensure an accurate translation because of commonly used idioms in both languages. Which of the following types of translation is used to overcome this problem?

In the _____ method, successive translation and retranslation of a questionnaire takes place, each time by a different translator, and the version that is finally used and its translation have equally comprehensive and equivalent terminologies in both languages.

Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

Which of the following is a disadvantage of decentralized research management?

With references to international marketing research, discuss the various problems related to the availability and use of secondary data.

Which of the following countries has hierarchical, relationship-based corporate culture?

Decentering is a hybrid of _____ translation.

Less developed countries are particularly prone to being both overly optimistic and unreliable in reporting relevant economic data about their countries.

In the context of sources of data, commercial sources, trade associations, management groups, and state and local governments are examples of _____.

In _____, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices.

Harry along with his team has undertaken a marketing research study to help his company expand in the eastern European region. Which of the following marketing research process steps is most likely to be the last step in Harry's research effort?

Observational research typically excludes systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services.

Which of the following is most likely a problem associated with the use of secondary data?

Commercial sources, trade associations, management groups, and state and local governments are good sources of primary data for a researcher.