Question 1

Which of the following best describes a popularity filter?

Accepted Answer

A) Enables the shopper to show products by most viewed,most favorite,or most commented. 
B) Publishes customer testimonials. 
C) Is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D) Is a collection of special offers,sometimes maintained and updated by user submissions. 
E) Provides an opportunity for people to join together to qualify for volume discounts.

Question 2

In which of the following social shopping tools is the influence tactic of social proof not used?

Accepted Answer

A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Brand butler services. 
E) User forums.

Question 3

When we choose a product due to maintaining our own beliefs,attitudes,and past behaviors,which type of influence tactic are we acting on?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 4

Which of the following represent(s)hedonic motives for social shopping?

Accepted Answer

A) The sense of importance we experience when others wait on us. 
B) The thrill of the hunt. 
C) The opportunities to share common interests with like-minded others. 
D) A & B only. 
E) All of these.

Question 5

Which of the following best completes the sentence,'People in the problem recognition phase of consumer decision making may also engage in ______,a subset of social commerce in which people participate in the design,selection,and/or funding of a product innovation.?

Accepted Answer

A) Participatory commerce. 
B) Socially funded commerce. 
C) Crowdfunding. 
D) Startup commerce. 
E) None of these.

Question 6

What type of influence tactic are you engaging in when you buy a particular brand of shoes because the majority of your peers have done the same?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 7

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

Accepted Answer

A) Verification. 
B) Rating reviews. 
C) Helpfulness. 
D) Usefulness. 
E) Validation theory.

Question 8

In the context of social commerce,UGC (user generated content)includes which of the following?

Accepted Answer

A) Word-of-mouth impressions. 
B) Ratings and reviews. 
C) Curated merchandise in user gallery. 
D) A & B only. 
E) All of these.

Question 9

Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?

Accepted Answer

A) The rule of reciprocity. 
B) Social proof. 
C) Cognitive bias. 
D) Bounded rationality. 
E) The principle of least interest.

Question 10

Which of the five steps to consumer decision making includes shoppers comparing prices,checking for deals,and considering the opinions of others?

Accepted Answer

A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation.

Question 11

Which influence tactic is being used when marketers advertise a limited edition Xbox?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Affinity. 
D) Scarcity. 
E) Consistency.

Question 12

In which stage of the consumer decision making process do social media users rely least on social commerce?

Accepted Answer

A) Problem recognition. 
B) Information search. 
C) Alternative evaluation. 
D) Purchase. 
E) Post-purchase evaluation.

Question 13

The social shopping tool of shop together is associated most with which of the following tactics of influence?

Accepted Answer

A) Social proof. 
B) Authority. 
C) Scarcity. 
D) Affinity. 
E) Consistency.

Question 14

Which of the following are personalized product endorsements that originate from the recipient's social graph?

Accepted Answer

A) Ratings. 
B) Reviews. 
C) Recommendations. 
D) Filters. 
E) Feeds.

Question 15

Which of the following enables people,both networks of buyers and sellers,to participate actively in the marketing and selling of products and services in online marketplaces and communities?

Accepted Answer

A) E-commerce. 
B) Social commerce. 
C) Online shopping. 
D) Social shopping. 
E) None of these.

Exam 9: Social Commerce

Which of the following best describes a popularity filter?

In which of the following social shopping tools is the influence tactic of social proof not used?

When we choose a product due to maintaining our own beliefs,attitudes,and past behaviors,which type of influence tactic are we acting on?

Which of the following represent(s) hedonic motives for social shopping?

Which of the following best completes the sentence,'People in the problem recognition phase of consumer decision making may also engage in ______,a subset of social commerce in which people participate in the design,selection,and/or funding of a product innovation.?

What type of influence tactic are you engaging in when you buy a particular brand of shoes because the majority of your peers have done the same?

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

In the context of social commerce,UGC (user generated content) includes which of the following?

Which of the following captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity?

Which of the five steps to consumer decision making includes shoppers comparing prices,checking for deals,and considering the opinions of others?

Which influence tactic is being used when marketers advertise a limited edition Xbox?

In which stage of the consumer decision making process do social media users rely least on social commerce?

The social shopping tool of shop together is associated most with which of the following tactics of influence?

Which of the following are personalized product endorsements that originate from the recipient's social graph?

Which of the following enables people,both networks of buyers and sellers,to participate actively in the marketing and selling of products and services in online marketplaces and communities?