Question 1

A latent tie is best exemplified by which of the following?

Accepted Answer

A)  An old friend you've reconnected with.
B)  A best friend.
C)  Your mother.
D)  A co-worker.
E)  Your boss. A

Question 2

Which of the following best completes the following statement,'Connected ______ in a network experience ______;these are behavior-based ties such as talking with each other,attending an event together,or working together.'?

Accepted Answer

A)  Nodes,flows.
B)  Ties,flows.
C)  Nodes,interactions.
D)  Ties,interactions.
E)  None of these. C

Question 3

Which of the following completes the statement,'If an idea is ______,this means it has memorable impact and it stays with us for a long time.'?

Accepted Answer

A)  Sticky.
B)  Resonating.
C)  Viral.
D)  Liked.
E)  Supported. A

Question 4

Which of the following best defines a niche market?

Accepted Answer

A)  Centers on some common hobby,interest,or characteristic that draws members to the site.
B)  Illustrates that most nodes in a social graph are not directly linked to one another.Instead they are indirectly connected via neighbors.
C)  Offers a relatively small number of items to buyers who tend to be loyal to these outlets.
D)  Enables anyone to participate without registration or identification.
E)  Sets forth expectations for user behavior as well as for that of the host or governing body.

Question 5

Which type of power refers to the ability to provide others with what they desire?

Accepted Answer

A)  Expert.
B)  Legitimate.
C)  Reward.
D)  Referent.
E)  Coercive.

Question 6

Which of the following completes the sentence,'Members of a social network are known as ______ and are connected by their ______'.

Accepted Answer

A)  maven and connections
B)  norm and nodes
C)  nodes and ties
D)  ties and norms
E)  presence and connections

Question 7

Which of the following represents the value of the brand-specific mention through a paid advertising placement rather than a volunteered comment?

Accepted Answer

A)  Media democratization.
B)  Media multiplexity.
C)  Ad equivalency value.
D)  Social capital.
E)  Two-step flow model of influence.

Question 8

Which of the following completes the statement,'_______ are exchanges of resources,information,or influence among members of the network.'?

Accepted Answer

A)  Interactions.
B)  Nodes.
C)  Ties.
D)  Meetups.
E)  Flows.

Question 9

Which of the following suggests that social networks will be more effective if there is a way to activate relationships among people and objects?

Accepted Answer

A)  Media democratization.
B)  Vertical network.
C)  Social object theory.
D)  Two-step flow model of influence.
E)  Small-world network.

Question 10

Which of the following completes the following sentence,'A view or an exposure to an advertising message is known as a(n)______'.

Accepted Answer

A)  Norm.
B)  Meetup.
C)  Momentum effect.
D)  Impression.
E)  Presence.

Question 11

Which of the following does not represent an object?

Accepted Answer

A)  URLs are objects on Diigo.
B)  Dogs are objects on Dogster.
C)  Secrets are objects on Whisper.
D)  Places are objects on FourSquare.
E)  Faces are objects on Facebook.

Question 12

Which of the following characteristics does not describe an influencer?

Accepted Answer

A)  Disconnected.
B)  Activist.
C)  Active mind.
D)  Trendsetter.
E)  Impact.

Question 13

Which of the following best completes the following sentence,'When members of an online network arrange to meet in a physical location this is known as a(n)__________'.?

Accepted Answer

A)  LinkedIn Event.
B)  Social Meet.
C)  Meetup.
D)  Happening.
E)  None of these.

Question 14

Elizabeth knows and communicates with many more people than Tom.Malcolm Gladwell identifies Elizabeth as which of the following?

Accepted Answer

A)  Maven.
B)  Connector.
C)  Salesman.
D)  Core tie.
E)  Weak tie.

Question 15

Which of the following terms represents the flows of communication that go in many directions at any point in time and often on multiple platforms of social media?

Accepted Answer

A)  Media multiplexity.
B)  Vertical networks.
C)  Small-world network.
D)  Media democratization.
E)  Six degrees of separation.

Question 16

What is another name for an online community?

Accepted Answer

A)  Cyberplace.
B)  Democracy.
C)  Chat room.
D)  Influence network.
E)  Open access site.

Question 17

Which online community characteristic specifies that for an online community to thrive,a significant proportion of its members must be active (e.g. ,post updates,make comments,upload content,etc)?

Accepted Answer

A)  Conversations.
B)  Presence.
C)  Democracy.
D)  Standards of behavior.
E)  Level of participation.

Question 18

Which term is used to describe 'investments that reach the target audience such as advertising and event marketing'?

Accepted Answer

A)  Campaign spend.
B)  Non-working spend.
C)  Working spend.
D)  Organic spend.
E)  None of these.

Question 19

Which of the following is not an example of social capital?

Accepted Answer

A)  Useful information.
B)  Relationships.
C)  Ability to organize groups.
D)  LinkedIn connections.
E)  Disconnected employee.

Question 20

Which of the following completes the statement,'______ build influence using a self-presentation technique that involves establishing a sense of intimacy with their audiences by sharing content in one or more social communities.'?

Accepted Answer

A)  Influencers.
B)  Micro-celebrities.
C)  Brand ambassadors.
D)  Brand butlers.
E)  Spokes-celebrities.

Exam 3: Network Structure and Group Influences in Social Media