Question 1

Which of the following completes the statement,'When it comes to channel choice in a showdown between the most popular SNSs featuring photos and video shorts,social media marketing managers seem to agree Instagram Stories achieve ______ reach than Snapchat,and have ______ resource efficiency.'?

Accepted Answer

A)  Greater,higher.
B)  Greater,lower.
C)  Lesser,higher.
D)  Lesser,lower.
E)  None of these. A

Question 2

Which of the following best describes the social media tactical plan?

Accepted Answer

A)  The tactical plan describes the why,who,where,what,when,and how of social media marketing.
B)  The tactical plan's key activities include collaboration and conversation.
C)  The tactical plan defines the pillars of the marketing communications plan.
D)  The tactical plan functions separately from the marketing communications plan.
E)  All of these. A

Question 3

Tracking which of these editorial calendar elements will make it easier to ensure that your work has a signature look and cohesive brand identity?

Accepted Answer

A)  Visuals.
B)  Topic categories.
C)  Keywords and other meta-data.
D)  URLs.
E)  Calls to action. A

Question 4

Which of the following best completes the statement,'Industry best practices suggest that the content mix should follow an 80-20 formula such that 80% of the content is ______-focused and 20% ______-focused.'?

Accepted Answer

A)  Audience,style.
B)  Audience,brand.
C)  Brand,audience.
D)  Brand,style.
E)  Style,brand.

Question 5

Which of the following best completes the sentence,'Social media tactics will guide the brand's activities in the zones of social media marketing,but must do so in a way that fits with the ______.'?

Accepted Answer

A)  Strategy.
B)  Objectives.
C)  Tactics.
D)  Pillars.
E)  Values.

Question 6

When Burton posts a humorous video on Facebook of some epic snowboarding fails that bring joy and amusement to the audience,this post is considered which of the following?

Accepted Answer

A)  Audience-centric.
B)  Brand-centric.
C)  Sales-oriented.
D)  A & B.
E)  A & C.

Question 7

How could social media marketers ensure the content developed for social media remain consistent with the brand's style and personality in other communications media?

Accepted Answer

A)  Refer to the brand's style guide.
B)  Solicit feedback from social community participants.
C)  Conduct a thorough sentiment analysis.
D)  Refer to the channel plan.
E)  None of these.

Question 8

What are the benefits of content atomization?

Accepted Answer

A)  It provides message amplification.
B)  It enhances message recall.
C)  Content may be repurposed for several related uses.
D)  A & B Only.
E)  All of these.

Question 9

Which of the following terms refers to 'the character description that highlights key information about the target audience'?

Accepted Answer

A)  Talent.
B)  Identity.
C)  Standards.
D)  Persona.
E)  Culture.

Question 10

Which of the following best completes the sentence,'Companies that work with ______ services will use calendars integrated in the system instead of spreadsheets'.

Accepted Answer

A)  Creative advertising.
B)  Sentiment analysis.
C)  Social media management.
D)  Content strategy.
E)  None of these.

Question 11

When Burton shares a post on Facebook that touts the benefits of a new snowboard this post is considered which of the following?

Accepted Answer

A)  Audience-centric.
B)  Brand-centric.
C)  Sales-oriented.
D)  A & B.
E)  A & C.

Question 12

Which of these editorial calendar elements helps you ensure that every piece of content you create is aligning with your company's marketing goals?

Accepted Answer

A)  Visuals.
B)  Topic categories.
C)  Keywords and other meta-data.
D)  URLs.
E)  Calls to action.

Question 13

Which of the following questions will facilitate channel selection?

Accepted Answer

A)  Does our brand image,voice,and tone fit with the channel culture?
B)  What specific goals can be pursued here given the channel's functionality? Do these goals relate to objectives in our strategic plan?
C)  Does the channel offer paid media options to ensure audience reach and the ability to target specific audience segments?
D)  A & B only.
E)  All of these.

Question 14

Which of these editorial calendar elements helps make your calendars more searchable when you are looking to see about which target subjects you already created a lot of content - or which you haven't covered often enough?

Accepted Answer

A)  Visuals.
B)  Topic categories.
C)  Keywords and other meta-data.
D)  URLs.
E)  Calls to action.

Question 15

Which of the following is true of Instagram & Snapchat's user bases?

Accepted Answer

A)  Instagram's population base is larger than Snapchat and its users skew significantly older.
B)  Snapchat's population base is larger than Instagram and its users skew significantly older.
C)  Instagram's population base is larger than Snapchat and its users skew significantly younger.
D)  Snapchat's population base is larger than Instagram and its users skew significantly younger.
E)  None of these.

Question 16

When considering the style of content developed for social media,which of the following ensures that the brand standards are followed?

Accepted Answer

A)  Brand identity guide.
B)  Brand standards guide.
C)  Style guide.
D)  A & B.
E)  A & C.

Question 17

Which of these editorial calendar elements will help you keep your SEO efforts aligned with your content creation?

Accepted Answer

A)  Visuals.
B)  Topic categories.
C)  Keywords and other meta-data.
D)  URLs.
E)  Calls to action.

Question 18

Which of the following best completes the sentence,'The content marketing matrix plots content type according to whether the target audience is in a ______ stage of the purchase process.'?

Accepted Answer

A)  Passive or active.
B)  Emotional or rational.
C)  Informational or experiential.
D)  Internal or external.
E)  None of these.

Question 19

Which of the following is not a benefit of implementing a solid workflow?

Accepted Answer

A)  It helps to understand the big vision behind daily tasks and projects.
B)  It helps the team know what each person's roles and responsibilities are.
C)  It helps complete projects requiring different skills as a team.
D)  It helps prioritize time and resources.
E)  All of these are benefits.

Question 20

Which of the following should a basic editorial (content)calendar include?

Accepted Answer

A)  Date of content publication.
B)  Topic or headline of the content piece.
C)  The owner of the content.
D)  The current status of the content.
E)  All of these.

Exam 5: Tactical Planning Execution

Which of the following completes the statement,'When it comes to channel choice in a showdown between the most popular SNSs featuring photos and video shorts,social media marketing managers seem to agree Instagram Stories achieve reach than Snapchat,and have resource efficiency.'?

Which of the following best describes the social media tactical plan?

Tracking which of these editorial calendar elements will make it easier to ensure that your work has a signature look and cohesive brand identity?

Which of the following best completes the statement,'Industry best practices suggest that the content mix should follow an 80-20 formula such that 80% of the content is -focused and 20% -focused.'?

Which of the following best completes the sentence,'Social media tactics will guide the brand's activities in the zones of social media marketing,but must do so in a way that fits with the ______.'?

When Burton posts a humorous video on Facebook of some epic snowboarding fails that bring joy and amusement to the audience,this post is considered which of the following?

How could social media marketers ensure the content developed for social media remain consistent with the brand's style and personality in other communications media?

What are the benefits of content atomization?

Which of the following terms refers to 'the character description that highlights key information about the target audience'?

Which of the following best completes the sentence,'Companies that work with ______ services will use calendars integrated in the system instead of spreadsheets'.

When Burton shares a post on Facebook that touts the benefits of a new snowboard this post is considered which of the following?

Which of these editorial calendar elements helps you ensure that every piece of content you create is aligning with your company's marketing goals?

Which of the following questions will facilitate channel selection?

Which of these editorial calendar elements helps make your calendars more searchable when you are looking to see about which target subjects you already created a lot of content - or which you haven't covered often enough?

Which of the following is true of Instagram & Snapchat's user bases?

When considering the style of content developed for social media,which of the following ensures that the brand standards are followed?

Which of these editorial calendar elements will help you keep your SEO efforts aligned with your content creation?

Which of the following best completes the sentence,'The content marketing matrix plots content type according to whether the target audience is in a ______ stage of the purchase process.'?

Which of the following is not a benefit of implementing a solid workflow?

Which of the following should a basic editorial (content) calendar include?