Question 1

Which of the following completes the sentence,'Among other things,a ______ duplicates content at multiple sites and create link exchanges,where sites agree to link with each other'?

Accepted Answer

A) White hat. 
B) Web crawler. 
C) Black hat. 
D) Golden triangle. 
E) Gray hat.

Question 2

Which of the following terms refers to an article that is written to promote a company's expertise in the field?

Accepted Answer

A) Counterfeit. 
B) Branded. 
C) Organic. 
D) Dynamic. 
E) Sponsored.

Question 3

Which of the following may include opinions,advice and art,and is considered the unit of value in a social community?

Accepted Answer

A) A dollar. 
B) A friend. 
C) Content. 
D) Reputation. 
E) Identity.

Question 4

Which of the following are generated from scripts and change over time,making it difficult for people to return to your content later?

Accepted Answer

A) Counterfeit URLs. 
B) Three-way URLs. 
C) Organic results. 
D) Dynamic URLs. 
E) Sponsored results.

Question 5

The lowest step of the value ladder is also known as which of the following?

Accepted Answer

A) Pillar. 
B) Authority-building. 
C) Original. 
D) Filler. 
E) Flagship.

Question 6

Which of the following best describes a counterfeit conversation?

Accepted Answer

A) Objective and unbiased. 
B) Paid consumer content. 
C) Planted by organizations to masquerade as original material that an actual consumer posted. 
D) The proliferation of untruths and exaggerations. 
E) A direct request in a marketing message for a specific behavior.

Question 7

Which of the following should be categorized as original content?

Accepted Answer

A) Syndicated sources. 
B) Media-sharing sites. 
C) Filler content. 
D) Flagship content. 
E) Blogs.

Question 8

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that helps the viewer by explaining important information,providing instructions,or giving advice is referred to as what?

Accepted Answer

A) Tactical. 
B) Abstract. 
C) Evergreen. 
D) Terminable. 
E) None of these.

Question 9

Which of the following refers to the careful crafting of a title that markets the content?

Accepted Answer

A) Stuffing. 
B) Cloaking. 
C) Indexing. 
D) Linkbaiting. 
E) Three-way linking.

Question 10

Which of the following should a social media press not have a in addition to typical press release content?

Accepted Answer

A) Optimized title. 
B) RSS feed options. 
C) Good keywords and tags. 
D) Content that cannot be shared. 
E) Links to the main site landing page.

Question 11

Which of the following best completes the following sentence,'The ______ is not the defining element of social publishing;rather,it is the sharing of knowledge via ______ in an environment that also enables discourse and other forms of participation.'?

Accepted Answer

A) Reach,engagement. 
B) Engagement,reach. 
C) Content,vehicles. 
D) Vehicle,content. 
E) None of these.

Question 12

Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?

Accepted Answer

A) Flagship content. 
B) Reposted content. 
C) Filler content. 
D) Retweeted content. 
E) Secondhand content.

Question 13

Which of the following is content that a person feels intrinsically motivated to prepare and share?

Accepted Answer

A) Counterfeit. 
B) Sponsored. 
C) Commercial. 
D) Incentivize. 
E) Organic.

Question 14

Which of the following characterizes content in terms of originality and substance?

Accepted Answer

A) Golden triangle. 
B) Value ladder. 
C) Editorial calendar. 
D) Protest site. 
E) Social bookmarking site.

Exam 7: Social Publishing