Question 1

Which of the following represent resources accumulated via community relationships and access to others which are 'traded' for other things?

Accepted Answer

A) Latent ties. 
B) Social capital. 
C) Legitimate power. 
D) Network units. 
E) Nodes.

Question 2

Which of the following is not true of social network sites (SNS)?

Accepted Answer

A) Participants must link their SNS memberships together into a single sign on (SSO). 
B) Participants have uniquely identifiable profiles that consist of user-supplied content,content provided by other users,and/or system-provided data. 
C) Participants can publicly articulate connections that can be viewed and traversed by others. 
D) Participants can consume,produce,and/or interact with streams of user-generated content provided by their connections on the site. 
E) All are true.

Question 3

Which type of power refers to the ability to punish others?

Accepted Answer

A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent. 
E) Coercive.

Question 4

Which of the following best completes the following sentence,'______ refers to the deliberate provocation of conflict by posting messages that are inflammatory,controversial,insulting,and/or provocative.'?

Accepted Answer

A) Trolling. 
B) Rickrolling. 
C) Doxing. 
D) Flaming. 
E) None of these.

Question 5

Vertical networks are sites designed around object sociality.They are most comparable to ______ in the physical world.

Accepted Answer

A) Free markets. 
B) Closed markets. 
C) Niche-markets. 
D) Mass markets. 
E) Commodity markets.

Question 6

Which of the following best completes the statement,'The ______ explains that the relative value a community offers its members is tied to its membership'?

Accepted Answer

A) Network effect. 
B) Social web. 
C) Network nodes. 
D) Network score. 
E) None of these.

Question 7

Which of the following best complete the statement,'WOM is especially ______ when the product is ______ in the market.'?

Accepted Answer

A) Influential,well-established. 
B) Negative,familiar. 
C) Uninfluential,novel. 
D) Influential,novel. 
E) None of these.

Question 8

Which online community characteristic specifies that virtual communities need norms in order to operate?

Accepted Answer

A) Conversations. 
B) Presence. 
C) Democracy. 
D) Standards of behavior. 
E) Level of participation.

Question 9

Which of the following refers to,'The value we get from maintaining relationships with latent ties.'?

Accepted Answer

A) Connected nodes. 
B) Reputational capital. 
C) Maintained social capital. 
D) Bridging social capital. 
E) None of these.

Question 10

When tasks are completed collaboratively by a large group of people such that the resulting value far exceeds that which could have been contributed by any single participant,this is called ______.

Accepted Answer

A) Crowdsourcing. 
B) Crowdculture. 
C) Intentional social action. 
D) Participation. 
E) None of these.

Question 11

Which of the following best defines an open access site?

Accepted Answer

A) Centers on some common hobby,interest,or characteristic that draws members to the site. 
B) Illustrates that most nodes in a social graph are not directly linked to one another.Instead they are indirectly connected via neighbors. 
C) Offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D) Enables anyone to participate without registration or identification. 
E) Sets forth expectations for user behavior as well as for that of the host or governing body.

Question 12

Which type of power refers to recognition of one's knowledge,skills,and ability?

Accepted Answer

A) Expert. 
B) Legitimate. 
C) Reward. 
D) Referent. 
E) Coercive.

Question 13

Which of the following describes a person who is knowledgeable about products and whose advice others take seriously?

Accepted Answer

A) Anomies. 
B) Connectors. 
C) Opinion leaders. 
D) Salesmen. 
E) Power users.

Question 14

Which online community characteristic are you engaged in WHEN YOUR POST CONTAINS ALL CAPITAL LETTERS TO EXPRESS YOUR ANGER?

Accepted Answer

A) Homophily. 
B) Cyberbullying. 
C) Cascading. 
D) Flaming. 
E) Word of mouth.

Question 15

After the Harlem shake video became available on YouTube,it went viral and many groups around the world decided to make their own versions.This is an example of which of the following terms?

Accepted Answer

A) Maven. 
B) Meme. 
C) Norm. 
D) Node. 
E) Homophily.

Question 16

Which of the following completes the sentence,'A set of socially relevant nodes connected by one or more relations is a ______'.

Accepted Answer

A) niche market 
B) social network 
C) democracy 
D) open access site 
E) social contract

Question 17

Which of the following best completes the statement,'The biggest predictor of whether someone will become active in a social network space,regardless of the site's primary function,is the presence of a ______.'?

Accepted Answer

A) A strong group leader. 
B) Critical mass of friends. 
C) Chatbots to interact with visitors. 
D) Social media marketing team. 
E) None of these.

Question 18

Which of the following completes the sentence,'Consumers weigh ______ word of mouth more heavily they do ______ comments'.

Accepted Answer

A) negative,positive 
B) positive,positive 
C) positive,negative 
D) negative,negative 
E) none of these

Question 19

Which of the following refers to,'The value we get from others who provide access to places,people,or ideas we might not be able to get to on our own.'?

Accepted Answer