Question 1

Dollar stores are classified under:

Accepted Answer

A) Convenience stores. 
B) Specialty retailers. 
C) Discount retailers. 
D) Hard discounters. 
E) Category killers.

Question 2

Tupperware is considered as an aspirational brand that represents "moving up" in life in:

Accepted Answer

A) Romania. 
B) Indonesia. 
C) China. 
D) Russia. 
E) India.

Question 3

As Walmart extends its reach around the globe, observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

Accepted Answer

A) True 
 B)False

Question 4

When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as:

Accepted Answer

A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter.

Question 5

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as:

Accepted Answer

A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter.

Question 6

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan, he did so by establishing a joint venture with the Marui retailing chain. This represents an inappropriate market-entry approach for a global retailer.

Accepted Answer

A) True 
 B)False

Question 7

The cherry picker is most interested in developing a market for a new product, which helps an expanding international company.

Accepted Answer

A) True 
 B)False

Question 8

All of the following stores are categorized as "superstores" except:

Accepted Answer

A) Toys "R" Us. 
B) Home Depot. 
C) IKEA. 
D) Babies "R" Us. 
E) The Body Shop.

Question 9

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

Accepted Answer

A) True 
 B)False

Question 10

An export administrator, Beth Dorrell, notes, "A commodity raw material from Africa can be refined in Asia, then shipped to South America to be incorporated into a component of a final product that is produced in the Middle East and then sold around the world." In light of this statement, describe supply chain, value chain, and logistics. List and briefly describe the most important distribution activities.

Accepted Answer

The answer of An export administrator, Beth Dorrell, notes, "A...

Question 11

A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe. All of the following reasons are responsible for such a move except:

Accepted Answer

A) saturation of the home-country market. 
B) a recession in the home-country. 
C) strict regulation on store development. 
D) high operating costs. 
E) high population growth.

Question 12

The term logistics management describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producers to customers.

Accepted Answer

A) True 
 B)False

Question 13

To motivate shopkeepers to stock more of P&G's products, the company launched a:

Accepted Answer

A) door-to-door program. 
B) retail store program. 
C) golden store program. 
D) hypermarket program. 
E) sole distributor program.

Question 14

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

Accepted Answer

A) True 
 B)False

Question 15

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one. Which of the guidelines for companies selecting independent distributors is this statement referring to?

Accepted Answer

A) Select distributors; don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) From the start maintain control.

Question 16

Tesco made vigorous effort to penetrate the U.S. market.

Accepted Answer

A) True 
 B)False

Question 17

In Japan, the biggest barrier facing U.S. auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Accepted Answer

A) True 
 B)False

Question 18

When devising a channel strategy, it is necessary to be realistic about the intermediary's motives. What is "cherry picking" and how does it affect careful selection of a channel strategy?

Accepted Answer

The answer of When devising a channel strategy, it is...

Question 19

As Walmart extends its reach around the globe, some observers are very skeptical and consider it as an "assault" or "invasion." Using Walmart in India as an example discuss all impacting factors.

Accepted Answer

The answer of As Walmart extends its reach around the...

Question 20

After successfully penetrating China's first-tier cities, Mary Kay expanded into second- and third-tier locations.

Accepted Answer

A) True 
 B)False

Exam 12: Global Marketing Channels and Physical Distribution

Dollar stores are classified under:

Tupperware is considered as an aspirational brand that represents "moving up" in life in:

As Walmart extends its reach around the globe, observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as:

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as:

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan, he did so by establishing a joint venture with the Marui retailing chain. This represents an inappropriate market-entry approach for a global retailer.

The cherry picker is most interested in developing a market for a new product, which helps an expanding international company.

All of the following stores are categorized as "superstores" except:

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe. All of the following reasons are responsible for such a move except:

The term logistics management describes the integration of activities necessary to ensure the efficient flow of raw materials, in-process inventory, and finished goods from producers to customers.

To motivate shopkeepers to stock more of P&G's products, the company launched a:

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one. Which of the guidelines for companies selecting independent distributors is this statement referring to?

Tesco made vigorous effort to penetrate the U.S. market.

In Japan, the biggest barrier facing U.S. auto manufacturers is that half the cars that are sold each year are sold door-to-door.

When devising a channel strategy, it is necessary to be realistic about the intermediary's motives. What is "cherry picking" and how does it affect careful selection of a channel strategy?

As Walmart extends its reach around the globe, some observers are very skeptical and consider it as an "assault" or "invasion." Using Walmart in India as an example discuss all impacting factors.

After successfully penetrating China's first-tier cities, Mary Kay expanded into second- and third-tier locations.