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Global Marketing Study Set 2
Exam 16: Strategic Elements of Competitive Advantag
Path 4
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Question 1
True/False
"Factor conditions" refers to a country's endowment with resources which may have been created or inherited.
Question 2
True/False
Competitive advantage exists when there is a match between a firm's distinctive competencies and the factors critical for success within its industry.
Question 3
Multiple Choice
When company management decides that it is unwilling to follow the "conventional wisdom" and instead finds a new way to gain competitive advantage, it might be said to be:
Question 4
Multiple Choice
Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune, a high-tech machine, at a substantially higher than regular washer price. This is an example of:
Question 5
True/False
Competition in an industry tends to drive rates of return on invested capital up towards the level of "perfect competition."
Question 6
Multiple Choice
Which of the following is not one of the four arenas in which dynamic strategic interactions are played out in hypercompetitive industries?
Question 7
True/False
Established firms do not enjoy cost advantages independent of scale economies that present a barrier to entry.
Question 8
True/False
Microsoft's extensive base of Windows operating systems and applications presented a formidable entry barrier for many years.
Question 9
True/False
The strong rivalry in the U.S. market between Dell, Gateway, Hewlett-Packard, Apple, and other computer companies has helped make the United States a world leader in personal computers.
Question 10
Essay
What does the phrase factor condition refer to? How can these factors be inherited or created? Describe Porter's categories of factor conditions.
Question 11
Multiple Choice
Suppose you are a sales representative for Advanced Micro Devices (AMD) in Japan. You are trying to convince Toshiba to buy your company's superfast Opteron microprocessor for its new laptop computer. Toshiba's representative seems interested, but eventually does not actually place an order. Confidentially, the representative tells you that he is afraid that Intel will withhold shipments of its Pentium 4 if he does business with AMD. Thinking about Intel's role in this scenario, which of the following elements of the five forces model is evident here?
Question 12
Essay
In addition to the five forces model of industry competition, Michael Porter has developed a framework of so-called generic business strategies. Explain these generic strategies, describing their aims and application.