Question 1

Which of the following could hinder the success of products labeled "Made in Bangladesh" or "Made in Thailand" in export markets?

Accepted Answer

A)  negative country-of-origin bias
B)  no possible quality/price positioning
C)  low acceptance of private brands
D)  lack of promotion in global markets
E)  high product saturation levels in global markets A

Question 2

Which of the following statements is not an example of local products or brands?

Accepted Answer

A)  Coca-Cola developed several branded drink products for Japan.
B)  Coca-Cola markets Kinely brand bottled water in India.
C)  BMW uses "the ultimate driving machine" slogan in India.
D)  Diageo PLC markets Gordon's Edge, a gin-based ready-to-drink beverage in the United Kingdom.
E)  Coca-Cola developed a noncarbonated, ginseng-flavored beverage for Japan. C

Question 3

In 2008, the United States enacted a country-of-origin labeling (COOL)law. The law requires supermarkets and other food retailers to display information that identifies the country that meat, poultry, and certain other food products come from.

Accepted Answer

A) True 
 B)False  True

Question 4

Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere engineers created a line of relatively inexpensive, no-frills tractors. The Deere team then realized that the same equipment could be marketed to hobby farmers and acreage owners in the United States, a segment that they had previously overlooked. This is an example of ________ strategy.

Accepted Answer

A)  product-communications extension
B)  product extension-communications adaptation
C)  product adaptation-communications extension
D)  dual adaptation
E)  product invention

Question 5

In the U.S., the average Buick buyer is 61 years old, which stands in marked contrast to Volvo, whose average buyer is only 50.

Accepted Answer

A) True 
 B)False

Question 6

Coca-Cola's latest packaging innovation is Fridge Pack, a long, slender carton that holds the equivalent of 12 cans of soda. This pack fits into the refrigerator's lower shelf and is convenient for use by global consumers.

Accepted Answer

A) True 
 B)False

Question 7

Around the world, various brands of personal computers are sold with Pentium processors. This fact is often used as a selling point, with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?

Accepted Answer

A)  brand equity
B)  co-branding
C)  brand image
D)  brand extension
E)  tiered branding

Question 8

Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?

Accepted Answer

A)  product-communications extension
B)  product extension-communications adaptation
C)  product adaptation-communications extension
D)  dual adaptation
E)  product innovation

Question 9

The extension strategy where the product remains virtually unchanged but extending it in markets outside the home country is known as "adaptation strategy."

Accepted Answer

A) True 
 B)False

Question 10

British entrepreneur Richard Branson has built a global business empire by:

Accepted Answer

A)  relying on brand extension.
B)  being the first to use smart cards in major markets.
C)  developing local brands.
D)  avoiding consumer businesses with established leaders.
E)  restricting the "Virgin" name only to airlines.

Question 11

The Sony Walkman is an example of combination or tiered branding, whereby a corporate name is combined with the name of the product.

Accepted Answer

A) True 
 B)False

Question 12

Laws and regulations in different countries frequently lead to obligatory design. Giving examples, show how this can have an impact in global marketing.

Accepted Answer

The answer of Laws and regulations in different countries frequently...

Question 13

Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can Maslow's needs hierarchy be used in global marketing?

Accepted Answer

The answer of Maslow's hierarchy of needs provide a useful...

Question 14

Many consumers consider products with labels such as "Made in Bangladesh" and "Made in Brazil" to be of inferior quality and value.

Accepted Answer

A) True 
 B)False

Question 15

If a label on a product states "Made in Thailand," and a similar product has a label "Made in Germany," why do consumers consider the latter to be better than the former? What difference does a label make in consumer perceptions?

Accepted Answer

The answer of If a label on a product states...

Question 16

What is the significance of innovation in global marketing? Describe different categories of innovation with examples.

Accepted Answer

The answer of What is the significance of innovation in...

Question 17

Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy.

Accepted Answer

A)  product-communications extension
B)  product extension-communications adaptation
C)  product adaptation-communications extension
D)  dual adaptation
E)  product invention

Question 18

What are the differences between "product-communication extension" and "product extension-communication adaptation" as strategies?

Accepted Answer

The answer of What are the differences between "product-communication extension"...

Question 19

Scotland's top export category is information technology.

Accepted Answer

A) True 
 B)False

Question 20

Google's myriad product development initiatives illustrate the point that products and brands are arguably the most crucial element of a company's marketing program.

Accepted Answer

A) True 
 B)False

Exam 10: Brand and Product Decisions in Global Marketing

Which of the following could hinder the success of products labeled "Made in Bangladesh" or "Made in Thailand" in export markets?

Which of the following statements is not an example of local products or brands?

In 2008, the United States enacted a country-of-origin labeling (COOL)law. The law requires supermarkets and other food retailers to display information that identifies the country that meat, poultry, and certain other food products come from.

In the U.S., the average Buick buyer is 61 years old, which stands in marked contrast to Volvo, whose average buyer is only 50.

Coca-Cola's latest packaging innovation is Fridge Pack, a long, slender carton that holds the equivalent of 12 cans of soda. This pack fits into the refrigerator's lower shelf and is convenient for use by global consumers.

Around the world, various brands of personal computers are sold with Pentium processors. This fact is often used as a selling point, with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?

Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?

The extension strategy where the product remains virtually unchanged but extending it in markets outside the home country is known as "adaptation strategy."

British entrepreneur Richard Branson has built a global business empire by:

The Sony Walkman is an example of combination or tiered branding, whereby a corporate name is combined with the name of the product.

Laws and regulations in different countries frequently lead to obligatory design. Giving examples, show how this can have an impact in global marketing.

Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can Maslow's needs hierarchy be used in global marketing?

Many consumers consider products with labels such as "Made in Bangladesh" and "Made in Brazil" to be of inferior quality and value.

If a label on a product states "Made in Thailand," and a similar product has a label "Made in Germany," why do consumers consider the latter to be better than the former? What difference does a label make in consumer perceptions?

What is the significance of innovation in global marketing? Describe different categories of innovation with examples.

Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy.

What are the differences between "product-communication extension" and "product extension-communication adaptation" as strategies?

Scotland's top export category is information technology.

Google's myriad product development initiatives illustrate the point that products and brands are arguably the most crucial element of a company's marketing program.