Question 1

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

Accepted Answer

A)  online media
B)  print media
C)  broadcast media
D)  display media B

Question 2

Product development process after analysis of business next step to be taken is

Accepted Answer

A)  test marketing
B)  penetration marketing
C)  one chanal marketing
D)  individual marketing A

Question 3

Business-to business eCommerce involves commercial transactions between other organizations and organizations.

Accepted Answer

A)  True
B)  False
C)  May be
D)  May not be A

Question 4

______ is an example of business-to-business services offered by Google application running as part of a customer's website.

Accepted Answer

A)  Google Search application providing online website search
B)  Google Apps Business Application
C)  YouTube Brand Channel
D)  Google AdWords click sponsored link advertising

Question 5

website functions, which are the most important?

Accepted Answer

A)  Having free reports
B)  services your company provides
C)  Capturing email addresses of visitors
D)  information on every page

Question 6

which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.

Accepted Answer

A)  B2B independent e-marketplace.
B)  buyer-oriented marketplace.
C)  supplier-oriented marketplace.
D)  vertical and horizontal e-marketplace.

Question 7

which main objective of branding is?

Accepted Answer

A)  customers recognize your logo and marketing materials
B)  earn trust from your customers
C)  Promotional materials that match
D)  a unique tag line

Question 8

the example of business-to-business services offered by Google which gains advertising revenue.

Accepted Answer

A)  Google AdWords pay per click sponsored
B)  Google Apps Application Suite
C)  YouTube Brand Channel
D)  Google Search application providing online website

Question 9

By bulk buying of items, One aim of e-procurement is to increase savings

Accepted Answer

A)  right quantity.
B)  right thing.
C)  right quality.
D)  right price.

Question 10

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.

Accepted Answer

A)  referencing needs of companies of different sizes
B)  the status of the business in the purchase decision process
C)  different feature stories appealing to different members
D)  different navigation options appealing to different members

Question 11

where technology will not feature in the development of these relationships, this is known as a ______ relationship.

Accepted Answer

A)  Low Tech, High Touch, Personal
B)  Low Tech, High Touch Transactional
C)  High Tech/Low Touch, Personal
D)  High Tech/Low Touch, Automated

Question 12

The best way to improve search engine ranking is with

Accepted Answer

A)  Video
B)  A blog
C)  Having at least 500 words on the page
D)  a lot of graphics per page

Question 13

which triggers positive or negative emotions leads to purchase motivation

Accepted Answer

A)  emotional appeal
B)  rational appeal
C)  moral appeal
D)  irrational appeal

Question 14

which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?

Accepted Answer

A)  serve
B)  speak
C)  sell
D)  save

Question 15

In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.

Accepted Answer

A)  Low Tech, High Touch, Personal
B)  Low Tech, High Touch Transactional
C)  High Tech/Low Touch, Automated
D)  High Tech/Low Touch, Personal

Question 16

which is reflected in web design through ______.

Accepted Answer

A)  different feature stories appealing to different members
B)  content referencing the needs of companies
C)  different navigation options appealing to different members
D)  status of the business in the purchase decision process

Question 17

Customers in growth stage of life cycle of products are classified as

Accepted Answer

A)  innovators
B)  early adopters
C)  middle majority customers
D)  laggards

Question 18

Which marketing techniques are most likely to pay you?

Accepted Answer

A)  Pay click advertising
B)  Using social media marketing
C)  Posting press
D)  article marketing

Question 19

which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.

Accepted Answer

A)  vertical and horizontal e-marketplace.
B)  supplier-oriented marketplace.
C)  buyer-oriented marketplace.
D)  B2B independent e-marketplace.

Question 20

who is suspicious of change is classified as

Accepted Answer

A)  late majority
B)  early majority
C)  laggard
D)  early adopter

Exam 4: Business-To-Business Marketing and Branding Strategies