Question 1

A business cannot be all thingsto all people. Instead, a business must:

Accepted Answer

A)  Identify target customers
B)  Identify the value of products/services as perceived by customers
C)  all of the above
D)  None of the above C

Question 2

Which of the following is not related to security mechanism

Accepted Answer

A)  encryption
B)  decryption
C)  e?cash
D)  all the above C

Question 3

Which form of e?marketplace brings together buyers and sellers from multiple industries, often for MROmaterials?

Accepted Answer

A)  horizontal
B)  Vertical
C)  Integrated
D)  Inclined A

Question 4

Which type of add appears on a web page?

Accepted Answer

A)  pop?under ad
B)  Pop?up ad
C)  Banner ad
D)  Discount ad

Question 5

Paisapay is facilitated in

Accepted Answer

A)  eBay.co.in
B)  amazon.com
C)  flipkart.com
D)  none of the above

Question 6

the customer review of a product on an E-Commerce website.

Accepted Answer

A)  Awareness about the brand
B)  Awareness about the product
C)  Experience the product
D)  Both a&c

Question 7

The threat of new entrants is high when it is:

Accepted Answer

A)  Hard for customers to enter the market
B)  Hard for competitorsto enterthe market
C)  Easy for competitorsto enterthe market
D)  Easy for customersto enterthe market

Question 8

What type of ad appears under a web page?

Accepted Answer

A)  pop?under ad
B)  pop?up ad
C)  banner ad
D)  discount ad

Question 9

A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)?

Accepted Answer

A)  Switching costs
B)  Loyalty programs
C)  Entry barriers
D)  Affiliate programs

Question 10

Whichofthe following are advantages normallyassociated withB2Be?commerce?

Accepted Answer

A)  Shorter cycle times
B)  Reduction in costs
C)  Reaches wider audiences
D)  all of the above

Question 11

An industry is less attractive for suppliers when the rivalry among existing competitors is:

Accepted Answer

A)  High
B)  Low
C)  More
D)  Less

Question 12

How the transactions occur in e?commerce?

Accepted Answer

A)  Using e?medias
B)  Using computers only
C)  Using mobile phones only
D)  None of the above

Question 13

Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT?

Accepted Answer

A)  encryption
B)  decryption
C)  firewall
D)  all the above

Question 14

Ifthe threat ofsubstitute products orservices islow it is a(n):

Accepted Answer

A)  Disadvantage to the supplier
B)  Advantage to the buyer
C)  Advantage to the supplier
D)  None of the above

Question 15

Which of the following refers to creating products tailored to individual customers?

Accepted Answer

A)  customization
B)  aggregation
C)  Direct materials
D)  Reverse auction

Question 16

Materials used in the normal operation of a business but not related to primary business operations are called what?

Accepted Answer

A)  Supplies
B)  Direct materials
C)  Indirect materials
D)  Daily stuff

Question 17

Which, if any, ofthe following types of ads are people most willing to tolerate?

Accepted Answer

A)  pop?under ad
B)  pop?up ad
C)  banner ad
D)  none of the above

Question 18

Which of the following statements accurately reflect the impact of technology?

Accepted Answer

A)  Technology has caused buyer power to increase
B)  Technology haslessened the entry barriers for many industries
C)  Technology hasincreased the threat ofsubstitute products and services
D)  all of the above

Question 19

Amazon.comis well?known for which e?commerce marketing technique?

Accepted Answer

A)  Banner ads
B)  Pop?up ads
C)  Affiliate programs
D)  Viral marketing

Question 20

Unique value auction is mainly applies to?

Accepted Answer

A)  New products
B)  Second hand products
C)  Engineering products
D)  None of the above

Exam 2: E-Commerce and Marketing