Question 1

Which of the following qualifies as a crisis?

Accepted Answer

A)  A social media manager has a typo in a brand's official post. 
B)  The organization has a major recall of its products and customers are sharing stories that imply there was a cover-up on social media. 
C)  Someone on twitter posts a negative comment regarding your CEO. 
D)  All of the above.

Question 2

The listening phase of the social media cycle involves two large categories. What are they? [Select Two].

Accepted Answer

A)  Foundational Background 
B)  Business Structure 
C)  Social Media Landscape 
D)  Social Media Competition

Question 3

Two-Way Dialogue Audit: A report that ___________ and evaluates the _________ of communication between the brand and brand community members during a campaign.

Accepted Answer

The answer of Two-Way Dialogue Audit: A report that ___________...

Question 4

Explain the value of advertising being integrated with an organic social media campaign.

Accepted Answer

The answer of Explain the value of advertising being integrated...

Question 5

Explain why engagement with social media directly influences the ability of a brand's social media posts to receive exposure or prominence in social media streams.

Accepted Answer

The answer of Explain why engagement with social media directly...

Question 6

Social Media Strategic Plan: The guiding __________ for all campaigns and initiatives by the brand in social media.

Accepted Answer

The answer of Social Media Strategic Plan: The guiding __________...

Exam 2: Social Media Campaigns - Part B

Which of the following qualifies as a crisis?

The listening phase of the social media cycle involves two large categories. What are they? [Select Two].

Two-Way Dialogue Audit: A report that ___ and evaluates the _ of communication between the brand and brand community members during a campaign.

Explain the value of advertising being integrated with an organic social media campaign.

Explain why engagement with social media directly influences the ability of a brand's social media posts to receive exposure or prominence in social media streams.

Social Media Strategic Plan: The guiding __________ for all campaigns and initiatives by the brand in social media.