Question 1

The TARES ethics test is:

Accepted Answer

A)   Truthfulness, Authenticity, Respect, Equity and Social Responsibility
B)   Trust, Authenticity, Recognition, Evidence and Strategy
C)   Trouble, Alienation, Regulation, Ego and Scorn
D)   None of the above A

Question 2

What are social algorithms?

Accepted Answer

A)   Mathematical equations that determine how much an ad will cost to be viewed.
B)   Mathematical equations based on content and user engagement that will dictate which content will receive more prominence in social media.
C)   Mathematical equations that are used to determine how much revenue a brand should invest in social media.
D)   B and C B

Question 3

Select one prominent brand and develop a one-page bullet list of social media elements including a goal, SMART objective, strategies and tactics that would be appropriate for the brand.

Accepted Answer

Key points- The answer should be sure that it has a goal, which is broad, and applies realistically to the brand. At least one SMART, outcome based objective should be listed that directly correlates to the goal. Two or three strategies should support how the brand could achieve the objective, and the tactics should identify the way that the strategy can be accomplished.

Question 4

Audience analysis can use PIPP, which stands for:

Accepted Answer

A)   Public, Important Segment, Profile, Priority
B)   Profile, Important Topics, Purpose, Priority
C)   Profile, Important Keywords, Profile, Purpose
D)   Public, Important Segment, Purpose, Presence

Question 5

When discovering the support structure for a social media team structure, what is important? [Check All That Apply]

Accepted Answer

A)   Management
B)   Leadership
C)   Key Players
D)   Competition Management
E)   Required Skills

Question 6

Social media influencers [Check All That Apply]:

Accepted Answer

A)   Drive dialogue
B)   Are published authors
C)   Expand conversations
D)   Create rich media

Question 7

Keywords are specific terms that only relate to the individual brand.

Accepted Answer

A) True 
 B)False

Question 8

Search Engine Optimization reports provide valuable insight for social media teams.

Accepted Answer

A) True 
 B)False

Question 9

What is the "Social Model" of interaction?

Accepted Answer

The answer of What is the "Social Model" of interaction?...

Question 10

It is important to make sure that every SMART objective is output based.

Accepted Answer

A) True 
 B)False

Question 11

Social media community policies identify [Check All That Apply]:

Accepted Answer

A)   The values of the community
B)   Vision statement for the organization
C)   Prohibited behavior
D)   Consequences
E)   Contact information for management

Question 12

Employees do not have the right to discuss details about work on social media.

Accepted Answer

A) True 
 B)False

Question 13

Employ policies are used to control what employees are allowed to post and discuss on social media and can require all employees to disclose their social media accounts to the brand.

Accepted Answer

A) True 
 B)False

Question 14

Social algorithms are provided to brands by social media sites when the organization registers for an official profile.

Accepted Answer

A) True 
 B)False

Question 15

The first online community was:

Accepted Answer

A)   ARPANET
B)   FirstConnect
C)   SocialSpace
D)   Tribes

Question 16

In addition to an organization's mission or vision statement, each platform should have a vision statement to guide strategy.

Accepted Answer

A) True 
 B)False

Question 17

A local nonprofit approaches you to consult on their social media. They have not developed any social media presence and are simply interested in what you would recommend that they do first. In 2-3 paragraphs, what would you suggest? Be sure to address key practices for engagement.

Accepted Answer

The answer of A local nonprofit approaches you to consult...

Question 18

A key message is something that is used on twitter, while Facebook uses a message map paragraph.

Accepted Answer

A) True 
 B)False

Question 19

What is EWOM?

Accepted Answer

A)   Electronic Work Operations Movement
B)   Electronic Word of Mouth
C)   Electronic Wage Of Management
D)   Electronic Work of Machines

Question 20

A message map:

Accepted Answer

A)   Guides all communication on social platforms.
B)   Teaches interns how to create key messages.
C)   Identifies which messages social media platforms require from brands.
D)   Organizes what community members can say within a social media site.

Exam 1: Social Media Campaigns - Part A

The TARES ethics test is:

What are social algorithms?

Select one prominent brand and develop a one-page bullet list of social media elements including a goal, SMART objective, strategies and tactics that would be appropriate for the brand.

Audience analysis can use PIPP, which stands for:

When discovering the support structure for a social media team structure, what is important? [Check All That Apply]

Social media influencers [Check All That Apply]:

Keywords are specific terms that only relate to the individual brand.

Search Engine Optimization reports provide valuable insight for social media teams.

What is the "Social Model" of interaction?

It is important to make sure that every SMART objective is output based.

Social media community policies identify [Check All That Apply]:

Employees do not have the right to discuss details about work on social media.

Employ policies are used to control what employees are allowed to post and discuss on social media and can require all employees to disclose their social media accounts to the brand.

Social algorithms are provided to brands by social media sites when the organization registers for an official profile.

The first online community was:

In addition to an organization's mission or vision statement, each platform should have a vision statement to guide strategy.

A local nonprofit approaches you to consult on their social media. They have not developed any social media presence and are simply interested in what you would recommend that they do first. In 2-3 paragraphs, what would you suggest? Be sure to address key practices for engagement.

A key message is something that is used on twitter, while Facebook uses a message map paragraph.

What is EWOM?

A message map: