Question 1

What was the first social networking site?

Accepted Answer

A)  SixDegrees 
B)  Friendster 
C)  MySpace 
D)  Tumblr

Question 2

Friend-of-Mine Awareness is a term used to describe the idea that:

Accepted Answer

A)  People do business with brands with which they have relationships. 
B)  People need to consider their friends before posting. 
C)  A process used to identify influencers for a brand. 
D)  B and C.

Question 3

What are the two primary areas involved in the Listening stage of a campaign?

Accepted Answer

A)  Foundational Background and Organizational Analysis 
B)  Social Background and Organizational Research 
C)  Foundational Background and Social Landscape 
D)  Competition Analysis and Internal Audit

Question 4

What are the four steps to a social media campaign?

Accepted Answer

A)  Listening, Analysis, Research and Engagement. 
B)  Analysis, Engagement, Monitoring and Evaluation. 
C)  Listening, Design, Implementation and Evaluation. 
D)  Analysis, Design, Implementation and Evaluation.

Question 5

Share of Voice shows how much negative comments have remained unanswered in social media.

Accepted Answer

A) True 
 B)False

Question 6

A problem or opportunity statement assesses the current state of the brand in social media without implying blame or a solution.

Accepted Answer

A) True 
 B)False

Question 7

In order to understand what a brand's social media voice should be, there are key three areas to consider:

Accepted Answer

A)  Platforms, Audience and Tone 
B)  Brand Persona, Tone and Platforms 
C)  Audience, Vision and Brand Persona 
D)  Brand Persona, Tone and Intentional Language

Question 8

What is the social principle?

Accepted Answer

The answer of What is the social principle?...

Question 9

The difference between a goal and an objective is:

Accepted Answer

A)  Goals have specific and measurable components while an objective is long-term and broader. 
B)  Goals relate to the brands vision and objectives relate to social media platforms. 
C)  Objectives have specific and measurable components while a goal is long-term and broader. 
D)  Objectives and goals are interchangeable, depending on the brand.

Question 10

There has been a focus for organizations to move from an "architecture of speaking" to an "architecture of listening"? Why is this important?

Accepted Answer

The answer of There has been a focus for organizations...

Question 11

What is an echo chamber and how could a brand approach this type of situation in social media?

Accepted Answer

The answer of What is an echo chamber and how...

Question 12

To what does the term "viral loop" relate?

Accepted Answer

A)  The way a virus can be distributed in social media. 
B)  The process of hoaxes being shared on social media. 
C)  The value of customer dialogue, activity and interaction on social sites. 
D)  The approach to developing safe online environments for software.

Question 13

The difference between a historical business model and a social business model is:

Accepted Answer

A)  Historical business models connect all departments to each other to share information and resources. 
B)  Social business models connect all departments to each other to share information and resources. 
C)  There is no difference between the models-social businesses operate in the same model and use a new tool. 
D)  Historical business models do not use technology in its organization.

Question 14

What is the "Crisis of Trust"?

Accepted Answer

The answer of What is the "Crisis of Trust"?...

Exam 1: Social Media Campaigns - Part A