Question 1

How can a brand effectively monitor and engage in live-time with a brand community during a campaign?

Accepted Answer

Using social media alerts and general principles from the listening stage, social media professionals can recognize when the brand community interacts on social media. Dedicated time should be invested in ensuring that comments, questions and interactions are replied to in order to illustrate the relational commitment of the brand to users.

Question 2

Which legal act has a great deal of influence over what a company may include in an employee social media policy?

Accepted Answer

A)   National Labor Relations Act
B)   Employee Communication Rights Bill
C)   Labor and Employee Restriction Committee
D)   Social Action Bill A

Question 3

Evaluation: The process of gathering data in order to ________ specific points of __________ in a campaign with the goal of providing meaningful _________ of the activities and outcomes.

Accepted Answer

Assess, Measurement, Analysis

Question 4

Social Media Voice: A concept composed of understanding the brand's ________, the appropriate ________ for a message, and the intentional __________ needed to effectively communicate in each post.

Accepted Answer

The answer of Social Media Voice: A concept composed of...

Question 5

What is the difference between gathering data and providing meaningful evaluation of a campaign?

Accepted Answer

The answer of What is the difference between gathering data...

Question 6

Real-Time Marketing (RTM): The ability of an organization to __________ and _________ in conversations _________, as they emerge in real-time.

Accepted Answer

The answer of Real-Time Marketing (RTM): The ability of an...

Question 7

Which of the following is a SMART, outcome-based objective?

Accepted Answer

A)   Gain 500 new Facebook likes.
B)   Launch a social media contest by July 1.
C)   Create 200 social media posts by August 1 for the new campaign.
D)   Receive 300 likes on Instagram by influencers in a three-month period.

Question 8

The three large categories of evaluation in a social media campaign are:

Accepted Answer

A)   Social Landscape, Implementation and SMART Objectives.
B)   Preparation, Implementation and Analysis.
C)   Preparation Implementation and Impact.
D)   Implementation, SMART Objectives and Impact.

Question 9

Social Credibility: The publics' perception of a brand's ________ and trustworthiness illustrated by being ________, transparent and _________ in communication.

Accepted Answer

The answer of Social Credibility: The publics' perception of a...

Question 10

Briefly describe the social media stages and what is involved at each point. Describe the value of using a model in social media campaigns.

Accepted Answer

The answer of Briefly describe the social media stages and...

Question 11

What is the role of TARES ethics in social media campaigns?

Accepted Answer

The answer of What is the role of TARES ethics...

Question 12

Ethics of Care: When decisions and interactions are guided by a deep ________ to the inherent value of _________ and responsibility of a brand to __________ those relationships as the primary guide for the brand.

Accepted Answer

The answer of Ethics of Care: When decisions and interactions...

Question 13

The first social networking site was:

Accepted Answer

A)   ARPNET
B)   SixDegrees.Com
C)   Friendster
D)   Facebook

Question 14

Social Algorithm: Mathematical ___________ designed to evaluate the _________ of content posted by brands and determine which content receives more ____________ placement in _____________.

Accepted Answer

The answer of Social Algorithm: Mathematical ___________ designed to evaluate...

Question 15

Explain the development of social media and the way brands connect with key audiences in social media brand communities.

Accepted Answer

The answer of Explain the development of social media and...

Question 16

Identify why social media listening is critical to establish authentic relationships with a brand community.

Accepted Answer

The answer of Identify why social media listening is critical...

Question 17

Social Organization: brands that recognize social interaction as a __________ to business rather than social media as a _________ to accomplish business, and thus experience the power of authentic relationships with key stakeholders.

Accepted Answer

The answer of Social Organization: brands that recognize social interaction...

Question 18

The Social Principle: The __________ nature of social media is designed for and sustained in _____________ through _________ communication around topics of __________ interest that is user initiated, created and driven.

Accepted Answer

The answer of The Social Principle: The __________ nature of...

Question 19

When a brand places the needs/values/desires of people front and center in business decisions, they are considered to be operating in a:

Accepted Answer

A)   Friend-of-mine mentality
B)   Best practice approach
C)   Social business paradigm
D)   None of the above

Question 20

Vanity metrics are:

Accepted Answer

A)   Measurements that have may look good but have little meaning as a KPI.
B)   Measurements that deal with the brand profile images.
C)   Measurements that indicate how many people have positive things to say about the brand.
D)   A and B.

Exam 2: Social Media Campaigns - Part B

How can a brand effectively monitor and engage in live-time with a brand community during a campaign?

Which legal act has a great deal of influence over what a company may include in an employee social media policy?

Evaluation: The process of gathering data in order to specific points of in a campaign with the goal of providing meaningful ___ of the activities and outcomes.

Social Media Voice: A concept composed of understanding the brand's , the appropriate for a message, and the intentional __ needed to effectively communicate in each post.

What is the difference between gathering data and providing meaningful evaluation of a campaign?

Real-Time Marketing (RTM): The ability of an organization to ______ and _ in conversations _____, as they emerge in real-time.

Which of the following is a SMART, outcome-based objective?

The three large categories of evaluation in a social media campaign are:

Social Credibility: The publics' perception of a brand's and trustworthiness illustrated by being , transparent and _ in communication.

Briefly describe the social media stages and what is involved at each point. Describe the value of using a model in social media campaigns.

What is the role of TARES ethics in social media campaigns?

Ethics of Care: When decisions and interactions are guided by a deep ____ to the inherent value of _ and responsibility of a brand to ______ those relationships as the primary guide for the brand.

The first social networking site was:

Social Algorithm: Mathematical _______ designed to evaluate the _ of content posted by brands and determine which content receives more placement in _____.

Explain the development of social media and the way brands connect with key audiences in social media brand communities.

Identify why social media listening is critical to establish authentic relationships with a brand community.

Social Organization: brands that recognize social interaction as a __ to business rather than social media as a _ to accomplish business, and thus experience the power of authentic relationships with key stakeholders.

The Social Principle: The __ nature of social media is designed for and sustained in _ through _ communication around topics of ______ interest that is user initiated, created and driven.

When a brand places the needs/values/desires of people front and center in business decisions, they are considered to be operating in a:

Vanity metrics are: