Question 1

An individual who acts as an information broker between the mass media and the opinions and behaviors of an individual or group is known as a(n)

Accepted Answer

A)  media broker. 
B)  market follower. 
C)  information bridge. 
D)  opinion leader. 
E)  influencer.

Question 2

Angry Birds is an example of using buzz via online activities,social media activities,word of mouth and public relations to build excitement.

Accepted Answer

A) True 
 B)False

Question 3

Richard rides his Harley-Davidson around the country attending events that Harley Davidson sets up.He does this because he likes meeting other Harley-Davidson riders.Harley-Davidson is creating a brand community.

Accepted Answer

A) True 
 B)False

Question 4

In order to advertise to consumers in a certain reference group,the best strategy is for marketers to

Accepted Answer

A)  know the need for cognition in the population as a whole. 
B)  accurately reflect the clothing, hair styles, accessories, and general demeanor of the group members. 
C)  have a detailed knowledge of the physiological reactions of the group members. 
D)  have a detailed knowledge of the legal system as it relates to disposal in the region of the country in which the reference group is located. 
E)  know the average in-store shopping speed of a member of the group.

Question 5

Why might it be important for marketers to identify market mavens?

Accepted Answer

The answer of Why might it be important for marketers...

Question 6

Maureen always knows where products are on sale in the town where she lives.Her friends come to her for advice about a wide range of products to determine where to shop and where there are sales.Maureen is a(n)

Accepted Answer

A)  opinion leader. 
B)  reference leader. 
C)  weak tie coordinator. 
D)  market maven. 
E)  busybody.

Question 7

Kenya's family gets together every Saturday to play board games.Kenya's family,in this situation,is considered a dense group.

Accepted Answer

A) True 
 B)False

Question 8

Describe three compliance techniques that marketers can use with customers.

Accepted Answer

The answer of Describe three compliance techniques that marketers can...

Question 9

Children who are 20 months old can recognize the difference between boy toys and girl toys.

Accepted Answer

A) True 
 B)False

Question 10

Whenever Carol needed to buy a computer,she asks her friend Reda for advice.Reda works for a university's computer lab and is considered an expert in the computer product category.Reda is a(n)

Accepted Answer

A)  opinion leader. 
B)  reference leader. 
C)  weak tie coordinator. 
D)  market maven. 
E)  busybody.

Question 11

A local hiking group is mostly composed of local college students who are middle class and also have similar political views.This is an example of a group high in

Accepted Answer

A)  formality. 
B)  homophily. 
C)  degree of contact. 
D)  distance. 
E)  dimensionality.

Question 12

Weak ties

Accepted Answer

A)  are very difficult for marketers to target because they are not distinctly marked. 
B)  can provide an opportunity for marketers to strengthen them. 
C)  are those ties that do not function well and need support from advertising. 
D)  are better at targeting secondary reference groups. 
E)  serve as a gate-keeping function by transporting information from one group to another.

Question 13

Word-of-mouth communication has more credibility,but advertising

Accepted Answer

A)  is more casual. 
B)  is two-way. 
C)  has more reach. 
D)  is more believable. 
E)  is more personal.

Question 14

Which types of reference groups are best for marketers to target?

Accepted Answer

The answer of Which types of reference groups are best...

Question 15

Thad always used Brand A fabric softener.This fabric softener made his clothes fluffy and bright,so he recommended it to Ned,who was moving nearby.He said that Ned should always use one cup of Brand A with every laundry load and that the box was recyclable.In this example,Thad was a social influence for all of the following decisions except

Accepted Answer

A)  acquisition of brand. 
B)  how much to use. 
C)  disposal. 
D)  when to buy. 
E)  how much to buy.

Question 16

Compare and contrast the effects of primary and secondary reference groups on behavior.

Accepted Answer

The answer of Compare and contrast the effects of primary...

Question 17

Stephanie learned the brands she should buy and products that were important first from her parents and then from her peers.This is best thought of as an example of

Accepted Answer

A)  consumption acquisition. 
B)  operant learning. 
C)  classical learning. 
D)  consumer socialization. 
E)  purchase habituation.

Question 18

Describe some characteristics of influence sources and explain their impact on consumer behavior.

Accepted Answer

The answer of Describe some characteristics of influence sources and...

Question 19

Whitney is a teenager who loves the program Hannah Montana.She wants to be just like the star of the show,Miley Cyrus,and looks to Miley for information on how to dress and behave.For Whitney,Miley Cyrus is a(n)

Accepted Answer

A)  market maven. 
B)  aspirational reference group. 
C)  associative reference group. 
D)  brand community. 
E)  dissociative reference group.

Question 20

Serena Williams is endorsing golf equipment called Look Pretty Tennis.As a spokesperson for Look Pretty Tennis,she is an opinion leader.

Accepted Answer

A) True 
 B)False

Exam 11: Social Influences on Consumer Behavior

An individual who acts as an information broker between the mass media and the opinions and behaviors of an individual or group is known as a(n)

Angry Birds is an example of using buzz via online activities,social media activities,word of mouth and public relations to build excitement.

Richard rides his Harley-Davidson around the country attending events that Harley Davidson sets up.He does this because he likes meeting other Harley-Davidson riders.Harley-Davidson is creating a brand community.

In order to advertise to consumers in a certain reference group,the best strategy is for marketers to

Why might it be important for marketers to identify market mavens?

Maureen always knows where products are on sale in the town where she lives.Her friends come to her for advice about a wide range of products to determine where to shop and where there are sales.Maureen is a(n)

Kenya's family gets together every Saturday to play board games.Kenya's family,in this situation,is considered a dense group.

Describe three compliance techniques that marketers can use with customers.

Children who are 20 months old can recognize the difference between boy toys and girl toys.

Whenever Carol needed to buy a computer,she asks her friend Reda for advice.Reda works for a university's computer lab and is considered an expert in the computer product category.Reda is a(n)

A local hiking group is mostly composed of local college students who are middle class and also have similar political views.This is an example of a group high in

Weak ties

Word-of-mouth communication has more credibility,but advertising

Which types of reference groups are best for marketers to target?

Compare and contrast the effects of primary and secondary reference groups on behavior.

Stephanie learned the brands she should buy and products that were important first from her parents and then from her peers.This is best thought of as an example of

Describe some characteristics of influence sources and explain their impact on consumer behavior.

Whitney is a teenager who loves the program Hannah Montana.She wants to be just like the star of the show,Miley Cyrus,and looks to Miley for information on how to dress and behave.For Whitney,Miley Cyrus is a(n)

Serena Williams is endorsing golf equipment called Look Pretty Tennis.As a spokesperson for Look Pretty Tennis,she is an opinion leader.