Question 1

Judgments do not require

Accepted Answer

A)   the retrieval of information.
B)   information processing.
C)   making a decision.
D)   evaluations.
E)   estimations. C

Question 2

A commercial for the Nissan Altima contains two pieces of information: it is similar in style to a Jaguar but costs much less.Which of the following is true?

Accepted Answer

A)   The order of information processing does not matter because consumers are unable to process two contradictory pieces of information to form a judgment.
B)   If an initial judgment is formed based on the style information, a lower judgment of quality is likely.
C)   If an initial judgment is formed based on the price information, a lower judgment of quality is likely.
D)   Both pieces of information will result in a low judgment of quality, regardless of the order of processing.
E)   Both pieces of information will result in a high judgment of quality, regardless of the order of processing. C

Question 3

A common feature of noncompensatory models is that consumers set up ____ and reject the brand if it does not meet that standard.

Accepted Answer

A)   ideal levels for each brand
B)   schemas for each brand
C)   brand images for each product
D)   a combined score
E)   a cutoff level E

Question 4

Consumers might often not choose to use compensatory models primarily because they

Accepted Answer

A)   result in a negativity bias in evaluations.
B)   result in a positivity bias in evaluations.
C)   are not accurate.
D)   require a significant amount of effort.
E)   do not fit with most product or service decision-making situations.

Question 5

With the additive difference model,

Accepted Answer

A)   judgments are made on the basis of schema-consistent information.
B)   consumers choose the brand with the greatest number of positive features.
C)   brands are compared by attribute, two at a time.
D)   negative information leads to the immediate rejection of the brand or service from the consideration set.
E)   consumers evaluate one brand at a time.

Question 6

The ____ model is similar to the conjunctive model except that the weight is on positive information.

Accepted Answer

A)   conjunctive
B)   cutoff
C)   disjunctive
D)   minimal value
E)   base line

Question 7

Ann is looking for a computer and looks at Toshiba and likes the product very much.She then moves on to look at Dell computers.Ann is using attribute processing.

Accepted Answer

A) True 
 B)False

Question 8

Focusing consumers' attention on certain attributes is a good way to increase the probability that judgments of their products and services are

Accepted Answer

A)   evaluated by a noncompensatory process.
B)   evaluated by a peripheral-route process.
C)   being anchored by a positive initial value.
D)   subject to the sleeper effect.
E)   judged by cutoff values.

Question 9

Emotions play a role in deciding what we consume and for how long.

Accepted Answer

A) True 
 B)False

Question 10

Imagery plays a key role in ____ decision making.

Accepted Answer

A)   cognitive
B)   affective
C)   disjointive
D)   attributive
E)   additive

Question 11

Making a selection between options or courses of action is

Accepted Answer

A)   consumer information-gathering.
B)   making choices.
C)   retrieving information from short-term memory.
D)   retrieving information from long-term memory.
E)   decision making.

Question 12

In consumer judgment,starting with an initial evaluation and adjusting it with additional information is known as

Accepted Answer

A)   the judgment of goodness and badness.
B)   an anchoring and adjustment process.
C)   the assessment process.
D)   belief strength.
E)   an estimation of likelihood.

Question 13

With the lexicographic model,consumers

Accepted Answer

A)   order attributes in terms of importance and compare the options one attribute at a time.
B)   choose the brand with the greatest number of positive features.
C)   compare brands by attribute, two at a time.
D)   immediately reject the brand or service from the consideration set.
E)   evaluate one brand at a time.

Question 14

Michael is looking at computers and looks at Dell and Toshiba at the same time comparing them by attribute.Michael is using the additive difference model.

Accepted Answer

A) True 
 B)False

Question 15

Ryan likes expensive dark beer and often buys a six pack for his personal quaffing pleasure.However,when he invites his friends over for beers,he usually buys an inexpensive brand.This is an example of

Accepted Answer

A)   a consumer using a compensatory model.
B)   a consumer using a noncompensatory model.
C)   goals affecting criteria that drive a consumer's choice.
D)   the inability to buy more expensive beer.
E)   the inopportunity to buy more expensive beer.

Question 16

A ____ is best when the customer wishes to rule out unsuitable options as soon as possible.

Accepted Answer

A)   brand awareness state
B)   lexicognitive strategy
C)   subjunctive model
D)   conjunctive model
E)   compensatory strategy

Question 17

Describe the different types of noncompensatory models.

Accepted Answer

The answer of Describe the different types of noncompensatory models....

Question 18

Consumers using a lexicographic model will establish an overall evaluation of a brand.

Accepted Answer

A) True 
 B)False

Question 19

Feelings are crucial for products and services that are

Accepted Answer

A)   hedonic, symbolic or aesthetic.
B)   functional.
C)   durable.
D)   emergency goods.
E)   shopping goods.

Question 20

The elimination-by-aspects model is similar to the lexicographic model except that it

Accepted Answer

A)   includes only positive information.
B)   incorporates the notion of an acceptable cutoff.
C)   includes only negative information.
D)   incorporates overall evaluations.
E)   eliminates brand associations.

Exam 8: Judgment and Decision Making Based on High Effort

Judgments do not require

A commercial for the Nissan Altima contains two pieces of information: it is similar in style to a Jaguar but costs much less.Which of the following is true?

A common feature of noncompensatory models is that consumers set up ____ and reject the brand if it does not meet that standard.

Consumers might often not choose to use compensatory models primarily because they

With the additive difference model,

The ____ model is similar to the conjunctive model except that the weight is on positive information.

Ann is looking for a computer and looks at Toshiba and likes the product very much.She then moves on to look at Dell computers.Ann is using attribute processing.

Focusing consumers' attention on certain attributes is a good way to increase the probability that judgments of their products and services are

Emotions play a role in deciding what we consume and for how long.

Imagery plays a key role in ____ decision making.

Making a selection between options or courses of action is

In consumer judgment,starting with an initial evaluation and adjusting it with additional information is known as

With the lexicographic model,consumers

Michael is looking at computers and looks at Dell and Toshiba at the same time comparing them by attribute.Michael is using the additive difference model.

Ryan likes expensive dark beer and often buys a six pack for his personal quaffing pleasure.However,when he invites his friends over for beers,he usually buys an inexpensive brand.This is an example of

A ____ is best when the customer wishes to rule out unsuitable options as soon as possible.

Describe the different types of noncompensatory models.

Consumers using a lexicographic model will establish an overall evaluation of a brand.

Feelings are crucial for products and services that are

The elimination-by-aspects model is similar to the lexicographic model except that it