Question 1

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic,connectedness and role transition functions.

Accepted Answer

A) True 
 B)False  True

Question 2

For the role acquisition function,product use defines the consumer as an individual and the product meaning derives from the

Accepted Answer

A)   individual.
B)   culture.
C)   group.
D)   emblem.
E)   expressiveness of the consumer. B

Question 3

Marketers can play three roles in establishing the emblematic function of products: (1)symbol communication,(2)symbol reinforcement,and (3)symbol attractiveness.

Accepted Answer

A) True 
 B)False  False

Question 4

Foods such as chicken mole can serve as a(n)

Accepted Answer

A)   gender emblem.
B)   symbol of ethnic identity.
C)   hedonic consumption symbol.
D)   functional possession.
E)   attribute-based possession.

Question 5

Uniforms in public schools are a way of ____ social class emblems.

Accepted Answer

A)   removing
B)   emphasizing
C)   changing
D)   redirecting
E)   increasing the salience of

Question 6

Some consumers spend hours washing and waxing their cars.This could be classified as a(n)

Accepted Answer

A)   possession ritual.
B)   acquisition rite.
C)   grooming ritual.
D)   divestment ritual.
E)   referential script.

Question 7

What are the characteristics of special possessions?

Accepted Answer

The answer of What are the characteristics of special possessions?...

Question 8

As emblems,consumers use products to

Accepted Answer

A)   satisfy functional needs.
B)   satisfy hedonic needs.
C)   communicate with the groups to which they belong.
D)   search for information from various reference groups.
E)   satisfy utilitarian needs.

Question 9

Chinese consumers use large boxy tables to symbolize wholeness and connectedness.

Accepted Answer

A) True 
 B)False

Question 10

A company can use various pricing,distribution,and product strategies to maintain a product's status image.This is an example of ____ in establishing the emblematic function of products.

Accepted Answer

A)   brand equity
B)   symbol reinforcement
C)   marketing mix readiness
D)   product mix characterization
E)   status strategy

Question 11

In what is known as ____,we use symbols and engage in rituals to get feedback from others to tell us if we are correctly fulfilling the role.

Accepted Answer

A)   reflexive evaluation
B)   feedback embellishment
C)   feedback emblemization
D)   associative networking
E)   symbolic role analysis

Question 12

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets

Accepted Answer

A)   displaced.
B)   associated with the consumer behavior habits of the reference group.
C)   transferred to the product.
D)   associated with the consumer behavior habits of the cultural group.
E)   transferred to other individuals within a reference group.

Question 13

Individuals adopting a new culture often

Accepted Answer

A)   hold on to items reminiscent of their old culture.
B)   excessively watch advertisements.
C)   engage in a search for regional emblems.
D)   excessively engage in hedonic consumption.
E)   symbolically dispose of necessities.

Question 14

Describe the three phases of role acquisition.

Accepted Answer

The answer of Describe the three phases of role acquisition....

Question 15

All of the following could be rituals symbolizing reference group membership except

Accepted Answer

A)   a night out with friends that spontaneously occurred.
B)   attendance at a monthly group dinner.
C)   graduation ceremonies.
D)   the Emmy Awards.
E)   the yearly corporate picnic.

Question 16

In a process known as ____,advertising can imbue a product with meaning through the selection of such factors as the setting,time of day,and the types of people in the ad.

Accepted Answer

A)   socialization
B)   symbol development
C)   symbol communication
D)   role characterization
E)   cultural consumerism

Question 17

Blue jeans are an example of an emblematic function for women.

Accepted Answer

A) True 
 B)False

Question 18

The ____ associated with the category known as work time dictate that it is more structured,organized,and precise than leisure time.

Accepted Answer

A)   associations
B)   attitudes
C)   cultural categories
D)   cultural principles
E)   social classes

Question 19

Clothing worn by students at high schools,such as varsity jackets,special hats or particular colors

Accepted Answer

A)   are gender emblems.
B)   designate culture.
C)   are hedonic consumption products.
D)   designate group membership.
E)   are necessities.

Question 20

Keeping family heirlooms is an example of the connectedness function of products.

Accepted Answer

A) True 
 B)False

Exam 16: Symbolic Consumer Behavior

Expensive heirloom china given to a couple on their wedding day by a favorite aunt can serve emblematic,connectedness and role transition functions.

For the role acquisition function,product use defines the consumer as an individual and the product meaning derives from the

Marketers can play three roles in establishing the emblematic function of products: (1)symbol communication,(2)symbol reinforcement,and (3)symbol attractiveness.

Foods such as chicken mole can serve as a(n)

Uniforms in public schools are a way of ____ social class emblems.

Some consumers spend hours washing and waxing their cars.This could be classified as a(n)

What are the characteristics of special possessions?

As emblems,consumers use products to

Chinese consumers use large boxy tables to symbolize wholeness and connectedness.

A company can use various pricing,distribution,and product strategies to maintain a product's status image.This is an example of ____ in establishing the emblematic function of products.

In what is known as ____,we use symbols and engage in rituals to get feedback from others to tell us if we are correctly fulfilling the role.

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets

Individuals adopting a new culture often

Describe the three phases of role acquisition.

All of the following could be rituals symbolizing reference group membership except

In a process known as ____,advertising can imbue a product with meaning through the selection of such factors as the setting,time of day,and the types of people in the ad.

Blue jeans are an example of an emblematic function for women.

The ____ associated with the category known as work time dictate that it is more structured,organized,and precise than leisure time.

Clothing worn by students at high schools,such as varsity jackets,special hats or particular colors

Keeping family heirlooms is an example of the connectedness function of products.