Question 1

What factors affect a consumer's opportunity to process information or behave in a certain way?

Accepted Answer

The answer of What factors affect a consumer's opportunity to...

Question 2

Alan had an interest in baby toys.It started while his wife was pregnant and lasted until their daughter was about 2 years old.This is known as

Accepted Answer

A)  internal motivation. 
B)  processing motivation. 
C)  felt involvement. 
D)  enduring involvement. 
E)  situational involvement.

Question 3

Although Tony would like to own a Ferrari,he does not have the necessary funds to purchase such an expensive car.Thus,Tony lacks the ____ to purchase a Ferrari.

Accepted Answer

A)  felt involvement 
B)  motivation 
C)  ability 
D)  opportunity 
E)  All of these choices are correct.

Question 4

Motivation in purchasing common grocery products

Accepted Answer

A)  is always high. 
B)  is often low. 
C)  is high for frequently purchased items, but low for durables. 
D)  is low for coupon users, but high for others. 
E)  is always high in Western Europe and the United States, but is low elsewhere.

Question 5

How is our self-concept related to personal relevance and our behavior as consumers?

Accepted Answer

The answer of How is our self-concept related to personal...

Question 6

____ occurs when a given behavior is seen as both desirable and undesirable because it satisfies some needs but fails to satisfy others.

Accepted Answer

A)  Approach-avoidance conflict 
B)  Approach-approach conflict 
C)  Opposing-sided contradiction 
D)  Open-sided contradiction 
E)  Avoidance contradiction

Question 7

The Skin Cancer Foundation ran an ad on TV conveying to parents the need for them to put sunscreen on their children to avoid skin damage that might lead to cancer.This is an example of making an ad campaign personally relevant.

Accepted Answer

A) True 
 B)False

Question 8

In Japan,ads that emphasize interpersonal relationships,social circumstances and nonverbal expressions generate more involvement than ads with

Accepted Answer

A)  highly emotional messages. 
B)  friends and family. 
C)  facial expressions. 
D)  clearly articulated and spoken messages. 
E)  written messages.

Question 9

Goal-relevant behavior is an outcome of motivation.

Accepted Answer

A) True 
 B)False

Question 10

Cindy has had an interest in Barbie dolls since she was 7 years old.She continues to collect Barbie dolls and attends trade shows with other Barbie doll enthusiasts.Cindy has what is known as a(n)____ in Barbie dolls.

Accepted Answer

A)  internal motivation 
B)  situational involvement 
C)  felt involvement 
D)  enduring involvement 
E)  processing motivation

Question 11

Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought.He then looked up articles on the internet to resolve the uncomfortable feeling.This is an example of ____ affecting motivation.

Accepted Answer

A)  increased aptitude 
B)  decreasing the affective component of attitudes 
C)  increased perceived risk 
D)  inconsistency with attitudes 
E)  increasing risk aversion

Question 12

Chris wants to buy a new car.He saw a commercial for a Smart car and has decided that he would like to test-drive a Smart car.He is probably motivated by the commercial because the information was

Accepted Answer

A)  personally relevant. 
B)  presented in a humorous way. 
C)  risky. 
D)  moderately inconsistent with his prior attitudes about Honda. 
E)  based on knowledge and experience.

Question 13

Bill loved hang gliding.He enjoyed going out by himself to enjoy the thrilling sensation of hanging in midair.This is best thought of as a ____ need.

Accepted Answer

A)  social 
B)  functional 
C)  nonsocial 
D)  symbolic 
E)  hedonic

Question 14

Needs

Accepted Answer

A)  are cognitions that create inner value for consumers. 
B)  are deeper-level goals that reflect a high level of involvement. 
C)  are temporary wants. 
D)  reflect inner forces that create tension in individuals. 
E)  are affects that create outer value for consumers.

Question 15

Eying the popularity of sports trading cards,companies introduced other types of trading cards,creating a new type of entertainment.This is best thought of as an example of

Accepted Answer

A)  creating beliefs. 
B)  distracting motivation. 
C)  creating affect. 
D)  increasing cognitions. 
E)  creating new needs.

Question 16

Outcomes of high MAO include goal-relevant behavior,high-effort information processing and decision making,and

Accepted Answer

A)  high process clutter. 
B)  felt involvement. 
C)  complex reactions. 
D)  disposition. 
E)  perceived risk.

Question 17

Consumers can be involved with many different entities so it is important to identify the

Accepted Answer

A)  object of involvement. 
B)  person behind the involvement. 
C)  specific emotions elicited by the involvement. 
D)  type of brands in the product category. 
E)  level of brand loyalty.

Question 18

In Maslow's hierarchy of needs,____ is the need for self-fulfillment and enriching experiences.

Accepted Answer

A)  egoistic involvement 
B)  safety 
C)  social need 
D)  physiological need 
E)  self-actualization

Question 19

Physiological risk is one of the types of perceived risk.

Accepted Answer

A) True 
 B)False

Question 20

Are the different consumer needs mutually exclusive? Explain.

Accepted Answer

The answer of Are the different consumer needs mutually exclusive?...

Exam 2: Motivation, Ability, and Opportunity

What factors affect a consumer's opportunity to process information or behave in a certain way?

Alan had an interest in baby toys.It started while his wife was pregnant and lasted until their daughter was about 2 years old.This is known as

Although Tony would like to own a Ferrari,he does not have the necessary funds to purchase such an expensive car.Thus,Tony lacks the ____ to purchase a Ferrari.

Motivation in purchasing common grocery products

How is our self-concept related to personal relevance and our behavior as consumers?

____ occurs when a given behavior is seen as both desirable and undesirable because it satisfies some needs but fails to satisfy others.

The Skin Cancer Foundation ran an ad on TV conveying to parents the need for them to put sunscreen on their children to avoid skin damage that might lead to cancer.This is an example of making an ad campaign personally relevant.

In Japan,ads that emphasize interpersonal relationships,social circumstances and nonverbal expressions generate more involvement than ads with

Goal-relevant behavior is an outcome of motivation.

Cindy has had an interest in Barbie dolls since she was 7 years old.She continues to collect Barbie dolls and attends trade shows with other Barbie doll enthusiasts.Cindy has what is known as a(n) ____ in Barbie dolls.

Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought.He then looked up articles on the internet to resolve the uncomfortable feeling.This is an example of ____ affecting motivation.

Chris wants to buy a new car.He saw a commercial for a Smart car and has decided that he would like to test-drive a Smart car.He is probably motivated by the commercial because the information was

Bill loved hang gliding.He enjoyed going out by himself to enjoy the thrilling sensation of hanging in midair.This is best thought of as a ____ need.

Needs

Eying the popularity of sports trading cards,companies introduced other types of trading cards,creating a new type of entertainment.This is best thought of as an example of

Outcomes of high MAO include goal-relevant behavior,high-effort information processing and decision making,and

Consumers can be involved with many different entities so it is important to identify the

In Maslow's hierarchy of needs,____ is the need for self-fulfillment and enriching experiences.

Physiological risk is one of the types of perceived risk.

Are the different consumer needs mutually exclusive? Explain.