Question 1

Russia has notably high uncertainty avoidance and power distance scores on Hofstede's cultural dimensions graph.What does this mean to someone looking to market a product in that country?

Accepted Answer

The answer of Russia has notably high uncertainty avoidance and...

Question 2

When Porsche filmed an advertisement in which its vehicles ran over the Great Wall of China,Chinese consumers were left more confused than intrigued.To address or avoid such issues,one important cultural classification scheme that firms can use is Geert Hofstede's cultural dimensions concept.Hofstede proposes that cultures differ on all of the following dimensions except

Accepted Answer

A)  collectivism. 
B)  individualism. 
C)  masculinity. 
D)  time orientation. 
E)  indulgence.

Question 3

Which of the following is currently a negative factor for foreign investment in India?

Accepted Answer

A)  India's population is fairly old and aging fast. 
B)  India's retail environment lacks modern supply chain management facilities and systems. 
C)  India prevents foreign investors from entering into joint ventures. 
D)  India has no shopping malls or other large commercial centers. 
E)  India lacks a skilled workforce.

Question 4

Brands can be extremely valuable domestically,but challenging internationally.Companies can help overcome language difficulties in using brands by

Accepted Answer

A)  keeping the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently. 
B)  avoiding the use of the brand name in advertising and focusing on feature and benefits. 
C)  translating advertising copy for the entire ad except the brand name. 
D)  developing brand names that have no preexisting meaning in any known language. 
E)  adhering to the UN Convention on Naming Rights.

Question 5

When shopping for a car you notice a significant price gap between domestic and imported cars,with the imported cars being much more expensive.This could be the result of

Accepted Answer

A)  a tariff. 
B)  a boycott. 
C)  overseas consolidation. 
D)  globalization. 
E)  franchising.

Question 6

There is only one global product strategy: to sell a product or service similar to that sold in the home country,but include minor adaptations.

Accepted Answer

A) True 
 B)False

Question 7

The Big Mac Index is a measure of economic health in a country.

Accepted Answer

A) True 
 B)False

Question 8

Which country has embraced market-oriented economic development in spite of maintaining communist political ideals?

Accepted Answer

A)  Brazil 
B)  Russia 
C)  Iran 
D)  China 
E)  Afghanistan

Question 9

Global marketers typically find distribution in developing countries is more complex because

Accepted Answer

A)  they must go through many different types of distribution channels. 
B)  distribution is more heavily regulated in developing countries. 
C)  most consumers in developing countries live in densely populated cities. 
D)  the infrastructure is more advanced in most developing countries. 
E)  consumers in developing countries have very specific preferences.

Question 10

In China,state control of media is high,so companies are challenged to find ways to get their message to customers.This demonstrates one of the difficulties in crafting a global ________ strategy.

Accepted Answer

A)  communication 
B)  product 
C)  cultural 
D)  distribution 
E)  pricing

Question 11

One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world,with the goal of helping them learn skills needed in today's workforce.If some of the low-cost technology developed for this laptop found its way into laptops created for U.S.consumers,this would be an example of

Accepted Answer

A)  glocalization. 
B)  reverse innovation. 
C)  franchising. 
D)  a strategic alliance. 
E)  purchasing power parity.

Question 12

Netflix has initiated a staged approach to going global,entering one or two international markets at a time,in an attempt to ensure that its positioning and offers align with each market's demands and regulations.Discuss some of the challenges the company faced with this strategy.

Accepted Answer

The answer of Netflix has initiated a staged approach to...

Question 13

Changes in tariffs and quotas are

Accepted Answer

A)  business actions stimulating imports. 
B)  corporate strategies designed to maximize profits. 
C)  government actions that reduce competition from international firms. 
D)  efforts to stimulate choices among government agencies. 
E)  a means of slowing outsourcing.

Question 14

Sydney's Emporium has 59 stores in the United States and wants to expand globally.Sydney's wants to achieve the highest possible returns,and is not concerned about pursuing a high-risk strategy as long as it maintains complete control over its stores.The best global entry strategy for Sydney's is most likely

Accepted Answer

A)  exporting. 
B)  a strategic alliance. 
C)  a joint venture. 
D)  direct investment. 
E)  franchising.

Question 15

As noted in your text,global segmenting,targeting,and positioning are more complicated than domestic segmenting and positioning because of cultural nuances,significant subcultures within countries,and

Accepted Answer

A)  currency differences. 
B)  antidiscrimination regulations prohibiting segmentation and targeting in developing countries. 
C)  differences in the way consumers see themselves and in the way they see products and services. 
D)  complications due to franchising issues. 
E)  the taxes imposed by some foreign countries on marketing activities.

Question 16

Gerald is assessing global entry strategies for his gourmet sandwich business.He does not want to take a lot of risk and he is willing to limit his control of international stores.Gerald will most likely use a(n)__________ strategy.

Accepted Answer

A)  franchising 
B)  exporting 
C)  joint venture 
D)  direct investment 
E)  strategic alliance

Question 17

Economic measures like GDP and GNI do not fully account for a country's economic health because they measure only

Accepted Answer

A)  material output. 
B)  international trade. 
C)  global expectations. 
D)  purchasing power parity. 
E)  poverty potential.

Question 18

Global expansion often begins with

Accepted Answer

A)  franchising. 
B)  exporting of goods. 
C)  joint ventures. 
D)  direct investment. 
E)  strategic alliances.

Question 19

Global businesses often find it particularly difficult to understand the __________ of a country's culture.

Accepted Answer

A)  symbols 
B)  underlying values 
C)  ceremonies 
D)  exhibited behavior 
E)  visible artifacts

Question 20

The text states that even among English speakers,there can be significant differences in the effectiveness of advertising campaigns.Why is this true?

Accepted Answer

The answer of The text states that even among English...

Exam 8: Global Marketing