Brands Can Be Extremely Valuable Domestically,but Challenging Internationally

Brands can be extremely valuable domestically,but challenging internationally.Companies can help overcome language difficulties in using brands by

A) keeping the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently.
B) avoiding the use of the brand name in advertising and focusing on feature and benefits.
C) translating advertising copy for the entire ad except the brand name.
D) developing brand names that have no preexisting meaning in any known language.
E) adhering to the UN Convention on Naming Rights.

Correct Answer:

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