Question 1

In Korea, copying is quite common and according to international trade officials, many Koreans have the idea that the thoughts of one person should benefit all, and the
 Korean  government  rarely prosecutes infringements.  	 infringements.

Accepted Answer

A) antecedent states 
B) organizational culture and expectations 
C) societal culture and norms 
D) opinion leaders

Question 2

Source Perrier S.A., the supplier of Perrier bottled water, when it recalled 160 million bottles of water after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and $40 million more was lost in sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of
The quality and purity of our product." Perrier demonstrated what?

Accepted Answer

A) a corporate value consciousness 
B) stakeholder responsibility 
C) social marketing 
D) recall marketing

Question 3

A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store. The grocery store asked to receive an at-cost discount on the new soft drink, in order for them to place it at the front of the aisle. This is an example of:

Accepted Answer

A) economic espionage. 
B) slotting allowances. 
C) caveat emptor. 
D) kickbacks.

Question 4

The formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

Accepted Answer

A) Public relations marketing 
B) Cause marketing 
C) Goodwill marketing 
D) Philanthropic marketing

Question 5

Among the many issues the organizers for the Qatar FIFA World Cup are facing, it has been reported that they 'wined and dined' FIFA organizers to win the privilege of hosting the World Cup in the first place. This is an example of:

Accepted Answer

A) customer service. 
B) target marketing. 
C) espionage. 
D) bribery.

Question 6

Provide an example of a company that has a focus on the "triple-bottom-line" and describe how their practices correlate to each of the three "Ps."

Accepted Answer

The answer of Provide an example of a company that...

Question 7

A key difference between cause marketing and an outright charitable contribution is:

Accepted Answer

A) charitable donations are contributed at the sole discretion of the firm; with cause marketing the amount is directly affected by the consumers' purchases. 
B) a charitable contribution counts as a higher tax deduction. 
C) cause marketing is generally linked to public causes and concerns and straight charitable contributions are generally given to private institutions. 
D) there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts made in the course of one year.

Question 8

A real estate agent sells a high-rise condo unit to a customer, primarily because the customer loves the city view from the condo windows. The agent shows the customer a promotional leaflet suggesting that there will be no further construction in the area
For quite some time but knows that in one year another high-rise will be built,
Effectively blocking the view so important to the customer. The agent decides not to give that information to the customer. This action would normally be considered:

Accepted Answer

A) ethical and legal. 
B) unethical and illegal. 
C) ethical but illegal. 
D) unethical but legal.

Question 9

Recognizing the issue of greenwashing, the Canadian government developed ECOLOGO, this is helping Canadians to make informed choices about:

Accepted Answer

A) companies not to buy from 
B) genuine environmentally sustainable products 
C) companies that are not environmentally friendly 
D) companies that use child-labour

Question 10

Encana Corporation in Calgary, Alberta, has made a commitment to being socially responsible with respect to the environment. Each year they demonstrate this commitment in their __________.

Accepted Answer

A) product 
B) distribution 
C) pricing 
D) promotion

Question 11

Telus believes in the health of the planet. They work to operationalize this belief across the planet and as a result have been named to the:

Accepted Answer

A) Dow Jones Sustainability North America Index. 
B) Federal Government Committee on Global Warming. 
C) David Suzuki Foundation. 
D) Executive Committee of Green Peace.

Question 12

In various communities and businesses, culture serves as a socializing force that employees and residents explicitly and implicitly abide by. In essence, culture is helping to shape what is:

Accepted Answer

A) morally right and just. 
B) exclusively the law of the land. 
C) the considered opinion of a society's elders. 
D) the will of the largest minority in a society.

Question 13

Consumers have witnessed numerous instances in the brokerage (insider trading), insurance (deceptive sales practices), and defence (bribery)industries going awry but where executives from these firms argues that they were simply behaving in a manner consistent with others in their industry. This corporate behaviour might mean that these firms:

Accepted Answer

A) believe they should be punished only if everyone else in their industry is. 
B) attribute their actions to business culture. 
C) are taking full blame for their actions. 
D) will accept punishment for their actions if the punishment is determined by members of their industry.

Question 14

A recent study of American and Canadian entrepreneurs on ethical perceptions found that _________of both considered it was unethical to blame an error on innocent co-workers.

Accepted Answer

A) 100 percent 
B) 50 percent 
C) 45 percent 
D) 75 percent

Question 15

Regal Gifts Inc. sold Christmas cards on page two of its holiday retail catalogue. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalogue went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of:

Accepted Answer

A) public relations marketing. 
B) cause marketing. 
C) goodwill marketing. 
D) philanthropic marketing.

Question 16

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of a(n):

Accepted Answer

A) research service. 
B) social audit. 
C) action plan. 
D) tactical plan.

Question 17

The moral principles and values that govern the actions and decisions of an individual or group are known as:

Accepted Answer

A) Social norms 
B) Laws 
C) Ethics 
D) Religious precepts

Question 18

A local business has created a working environment, where they are known to 'work hard and play hard.' While the staff is expected to put in long hours in the office, the management frequently pays for the staff to go on relaxing vacations and experience fun corporate retreats. This environment is known as a:

Accepted Answer

A) operational code 
B) corporate culture 
C) socialization process 
D) mission environment

Question 19

All Canadian companies must abide by established business laws for operation, which include financial reporting and employment standards. These laws are:

Accepted Answer

A) written documentation of a prescribed set of behaviours. 
B) the agreed upon code of behaviour for a given nation, community, religious group, or family unit. 
C) a specific set of behaviours a given society considers to be ethical. 
D) society's values and standards that are enforceable in the courts.

Question 20

Glock, Inc. has set up a voluntary program that "fingerprints" every gun the company assembles. The program enables police to trace the owners of guns used in crimes when only the bullets or casings are recovered. This plan received praise from law enforcement officials, and the company is pleased to support it. This plan is an example of how a company practices:

Accepted Answer

A) stakeholder responsibility. 
B) profit responsibility. 
C) mission synergy. 
D) transactional marketing.

Exam 4: Ethics and Social Responsibility for Sustainable Marketing

In Korea, copying is quite common and according to international trade officials, many Koreans have the idea that the thoughts of one person should benefit all, and the Korean government rarely prosecutes infringements. infringements.