Question 1

Describe the three major forms or concepts of social responsibility.

Accepted Answer

The answer of Describe the three major forms or concepts...

Question 2

Procter & Gamble recently charged that competitors photographed its plants and product lines, stole a sample of its cookie dough and infiltrated a confidential sales
Presentation to learn about its technology, recipe and marketing plan. The competitors paid Procter & Gamble $120 million after a lengthy dispute. This is an example of:

Accepted Answer

A) customer service. 
B) bribes. 
C) economic espionage. 
D) target marketing.

Question 3

Economic espionage is:

Accepted Answer

A) fraudulent activities by a firm whereby the consumer is intentionally sold inferior goods or provided with inferior services for the sake of a larger profit. 
B) the destruction of a competitor's goods or services through physical damage of property or damage to their reputation. 
C) knowledge of wrong doing within a firm that goes unreported in order to better a worker's personal standing in the firm. 
D) the clandestine collection of trade secrets or proprietary information about a company's competitors.

Question 4

Chrysler recycles thousands of tons of wooden pallets, cardboard, and paper annually. The Chrysler car itself is 75 percent recyclable. Chrysler's programs to recycle waste are examples of:

Accepted Answer

A) green marketing. 
B) environmental marketing. 
C) the Valdez Principle. 
D) cause-related marketing.

Question 5

In a study of Canadian and American entrepreneurs, researchers found that American entrepreneurs found which of the following more ethical, in comparison to Canadian entrepreneurs?

Accepted Answer

A) there is no difference between the two sets of entrepreneurs 
B) take a 'loan' out on behalf of the company 
C) use company services for personal use 
D) use the business to obtain bank credit for personal use

Question 6

Which of the following statements is least related to corporate culture?

Accepted Answer

A) The corporate culture is revealed when all the employees wear jeans and t-shirts at work. 
B) A company's corporate culture is revealed by how its employees work together on group projects. 
C) A company's decision to try and achieve a 15% return on investment with respect to a particular project. 
D) The corporate culture is apparent in the expectations of ethical behaviour present in formal codes of ethics.

Question 7

A company interviews a very qualified female for a business sales position. She is more qualified than any males who have been interviewed. However, the company knows that some male purchasing agents prefer to deal with a male salesperson, and so they hire a less qualified male applicant. This action would normally be considered:

Accepted Answer

A) ethical but illegal. 
B) unethical but legal. 
C) unethical and illegal. 
D) ethical and legal.

Question 8

A systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility is collectively known as a:

Accepted Answer

A) social audit 
B) strategic marketing process 
C) business mission 
D) SWOT analysis

Question 9

Which of the following statements describes shortcomings associated with codes of ethics?

Accepted Answer

A) Most companies overlook infractions if the action is unethical but legal, and little action is taken if the unethical behaviour results in a profit for the firm. 
B) Many codes of ethics lack specificity, and a problem exists with the perceived behaviour of top management and coworkers. 
C) There is often a discrepancy between the code of ethics of a firm and the code of ethics of labour unions, and there is often a discrepancy between the code of ethics of a firm and the personal and moral beliefs of an individual employee. 
D) Most companies do not have a formal code of ethics and for those that do, there is no way for the codes to be enforced.

Question 10

Which of the following statements describes a whistle-blower?

Accepted Answer

A) A salesperson for a hardware wholesaler tries to sell insurance to his regular customers in order to earn some extra income. 
B) An employee is unhappy because his company is downsizing. 
C) An employee loses her retirement fund due to a downturn in the stock market. 
D) An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.

Question 11

When Tom went to buy a necklace, he decided to buy it from a pawnshop rather than a jewelry store. He congratulated himself when he saw the number of stones he had purchased for $300. The necklace turned his fiancée's neck green, and the "diamonds" turned out to be zirconium. Tom should have remembered:

Accepted Answer

A) the iceberg principle. 
B) e pluribus unum. 
C) caveat emptor 
D) de facto marketing.

Question 12

A large investment bank has been notified by the Securities and Exchange Commission that several of its sales and trading officials may face charges for taking inflated commissions -in exchange for providing information on IPO shares in 1999 and 2000. This plus many other allegations caused the bank to release the following statement: "Our business dealings follow an accepted code of conduct in our industry." This statement means the bank executives:

Accepted Answer

A) are taking full blame for its actions. 
B) believe they should be punished only if everyone else in their industry is. 
C) will accept punishment for their actions if the punishment is determined by members of their industry. 
D) attribute the bank's action to business culture.

Question 13

A small high tech firm doesn't have the financial resources to pay a licensing fee to use a patented technology in the design of its new computer technology but uses it none-the-less. This is an example of an act that is:

Accepted Answer

A) ethical but illegal. 
B) unethical and illegal. 
C) ethical and legal. 
D) unethical but legal.

Question 14

PepsiCo Beverages Canada is recognized for their sustainable use of all of the following except:

Accepted Answer

A) Packaging. 
B) Water. 
C) Energy. 
D) Pricing.

Question 15

RBC sponsors numerous community-building events and has a focus on the environment with their RBC Blue Water program. Together, these events and programs demonstrate societal responsibility, which is defined as:

Accepted Answer

A) view that organizations have obligations to the general public and to the preservation of the ecological environment. 
B) view that the first and foremost obligations of a firm is to meet the objectives set by its stockholders and Board of Directors. 
C) obligation of a firm to price their goods or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
D) view that an organization has an obligation only to those constituencies that can affect achievement of its objectives.

Question 16

P.T. Barnum was a 19th century businessman who made fortunes displaying oddities at his museum. Some were really freaks of nature; others were man-made like the white horse with a horn glued in the middle of his forehead. When asked if it were right not to tell people the bearded lady was actually a man, Barnum might have replied with which of the following?

Accepted Answer

A) e pluribus unum 
B) caveat emptor 
C) modus operandi 
D) de facto marketing

Question 17

Which of the following is one of the major reasons for the violation of ethics codes?

Accepted Answer

A) religious beliefs 
B) fear of disciplinary action 
C) family influence 
D) lack of specificity

Question 18

Fiji Water has created a perception by wanting to be viewed green or environmentally friendly by depicting a lush tropical landscape as the label on their water, despite shipping their water several tens of thousands of miles by ship, plane, train, and truck to reach the store shelf. They can be said to be engaged in:

Accepted Answer

A) social deception. 
B) green marketing. 
C) greenwashing. 
D) environmental deception.

Question 19

Which of the following is NOT a possible reason why the state of perceived ethical business conduct is at its present level?

Accepted Answer

A) there is a growing tendency for business decisions to be judged publicly by groups with different values and interests 
B) there is less pressure on businesspeople to make decisions in a society characterized by diverse value systems 
C) the public's expectations regarding ethical business behaviour have increased 
D) there is increased pressure on businesspeople to make decisions in a society characterized by diverse value systems

Question 20

A global undertaking to further green marketing efforts is the:

Accepted Answer

A) Secondary Colour World (SCW)initiative. 
B) Green World (GW)initiative. 
C) International Consumerism (I
C) initiative. 
D) ISO 14000 initiative.

Exam 4: Ethics and Social Responsibility for Sustainable Marketing