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Glock, Inc

Question 60

Multiple Choice

Glock, Inc. has set up a voluntary program that "fingerprints" every gun the company assembles. The program enables police to trace the owners of guns used in crimes when only the bullets or casings are recovered. This plan received praise from law enforcement officials, and the company is pleased to support it. This plan is an example of how a company practices:


A) stakeholder responsibility.
B) profit responsibility.
C) mission synergy.
D) transactional marketing.

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