Question 1

A commodity raw material that comes from Africa,is refined in Asia,is shipped to South America for finishing,and finally is transported to the Middle East and then sold around the world mimics products marketed by:

Accepted Answer

A) Exxon. 
B) McDonald's. 
C) Caterpillar. 
D) IKEA. 
E) Sears.

Question 2

The entry global retailing market expansion strategies include all of the following except:

Accepted Answer

A) franchise. 
B) chain acquisition. 
C) departmental stores. 
D) joint ventures. 
E) organic.

Question 3

Walmart's international expansion in the mid-1990s coincided with disappointing financial results in its home market.

Accepted Answer

A) True 
 B)False

Question 4

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Accepted Answer

The answer of Companies entering emerging markets for the first...

Question 5

The world's five largest malls are in Asia.

Accepted Answer

A) True 
 B)False

Question 6

Apple,Levi Strauss,Nike,Sony,well-known fashion design houses,and other companies with strong brands sometimes establish flagship retail stores as a means of obtaining marketing intelligence.

Accepted Answer

A) True 
 B)False

Question 7

The cherry picker is most interested in developing a market for a new product,which helps an expanding international company.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

Accepted Answer

A) Consumer channels tend to be longer (consist of more intermediaries)than industrial channels. 
B) Industrial channels tend to be longer (consist of more intermediaries)than consumer channels. 
C) Both consumer and industrial channels tend to be long (consist of several intermediaries). 
D) Both consumer and industrial channels tend to be short (consist of few intermediaries). 
E) Consumer channels tend to be shorter (consist of few intermediaries)than the industrial channels.

Question 9

In the matrix-based scheme for classifying global retailers,in which quadrant does IKEA fall between retailers?

Accepted Answer

A) quadrant A 
B) quadrant B 
C) quadrant C 
D) quadrant D 
E) quadrant E

Question 10

The French Connection Group PLC closed all of its U.S.and Japanese stores,as well as underperforming stores in Europe.

Accepted Answer

A) True 
 B)False

Question 11

It is advisable to treat local distributors as temporary market-entry vehicles.

Accepted Answer

A) True 
 B)False

Question 12

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following correctly characterizes the retailing strategy shared by Virgin Megastores?

Accepted Answer

A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above

Question 14

What are global retail categories? Describe these categories giving examples.

Accepted Answer

The answer of What are global retail categories? Describe these...

Question 15

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except:

Accepted Answer

A) perfume and fragrance were moved to the front in order to avoid any horse dung odors. 
B) goods were put within reach of the customers. 
C) goods were kept behind counters and were available by asking store clerks. 
D) customers always came first. 
E) early bird specials were offered.

Question 16

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

Accepted Answer

A) True 
 B)False

Question 17

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

Accepted Answer

A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter.

Question 18

Channel strategy involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

Accepted Answer

A) True 
 B)False

Question 19

A company or activity that is somewhat removed from the final customer is said to be downstream in the value chain.

Accepted Answer

A) True 
 B)False

Question 20

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

Accepted Answer

The answer of How do specialty retailers differ from "hypermarkets,"...

Exam 12: Global Marketing Channels and Physical Distribution

A commodity raw material that comes from Africa,is refined in Asia,is shipped to South America for finishing,and finally is transported to the Middle East and then sold around the world mimics products marketed by:

The entry global retailing market expansion strategies include all of the following except:

Walmart's international expansion in the mid-1990s coincided with disappointing financial results in its home market.

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

The world's five largest malls are in Asia.

Apple,Levi Strauss,Nike,Sony,well-known fashion design houses,and other companies with strong brands sometimes establish flagship retail stores as a means of obtaining marketing intelligence.

The cherry picker is most interested in developing a market for a new product,which helps an expanding international company.

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

In the matrix-based scheme for classifying global retailers,in which quadrant does IKEA fall between retailers?

The French Connection Group PLC closed all of its U.S.and Japanese stores,as well as underperforming stores in Europe.

It is advisable to treat local distributors as temporary market-entry vehicles.

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Which of the following correctly characterizes the retailing strategy shared by Virgin Megastores?

What are global retail categories? Describe these categories giving examples.

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except:

An exporter that is new to a particular market would do well to choose a middleman with a reputation for "cherry picking" products.

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

Channel strategy involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

A company or activity that is somewhat removed from the final customer is said to be downstream in the value chain.

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?