Not All Products Fit with All Companies

Not all products fit with all companies. For example, while a concept might appear to be a good idea, it might not fit well with a particular company's image or distribution channels. It is important these ideas be "weeded out" early in the new-product development process. Typically, this takes place during the new-product development:

A) screening stage.
B) idea generation stage.
C) business analysis stage.
D) test marketing stage.

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