Multiple Choice
Vandelay Industries has been selling their latex products to the medical community for over a decade. However, George Costanza, the President of Vandelay, has decided that relying on a single product line and single market segment is too risky. George has decided to pursue both new products and new markets in the future. Vandelay Industries is seeking:
A) diversification.
B) market development.
C) product development.
D) market penetration.
Correct Answer:
Verified
Correct Answer:
Verified
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